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Transcript of Yellow Line
Months 4 - 8
Execution of Plan
"There is a headwind on traditional advertising and a tailwind on digital advertising, you guys are in the right place doing the right thing."
Millennial Audience Members
Define Universe of Potential Tribes (10-20)
Narrow Universe to Best Tribes (3-5)
Pick IDEAL Tribe & Design Tribe Research
Execute Research Plan & Compile Results
Define Universe of Potential Openings
Narrow Openings to 1-2 & Visualize 3 Solutions
Design Thinking Team
Team of 5-8
Invest 50-100 Hours
Research Execution Team
Team of 3-5
Invest 50-100 hours
Design & Test Prototypes of Solutions
Days 16 - 17
Narrow Solutions to best performing prototype
Team of 3
Invest 100-200 hours
Thoroughly Test Prototyped Solution
Days 19 - 25
Top Story Tellers
Team of 1-2
Invests 20-40 hours
Days 26 - 40
Write up Final Executable Connection Plan
Days 26 - 40
December 31, 2018
$13 Million Annually
Nehemiah 12% = $850k annually
Nehemiah 12% = $14Million
Nehemiah 12% =
- Bob Perille, Managing Partner Shamrock Capital