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Apple Factors of Production
Transcript of Apple Factors of Production
Land: The natural resources used to make a product
Labor: The human effort put into making a product
Capital: The tools and skills used to make a product
Entrepreneur: The business owner that decides how to put the other three together to give a good or service to the consumers
Phase I: Production
Phase II: Packaging
Phase III: Distribution
Phase IV: Customer Satisfaction
Entrepreneurship & Products
Weekly design reviews
Package design teams
By: Evan Heyden
Apple's Secret Product Development Process
Apple is very secretive about their development process, but some things are known. The article describes what is known, from their design process to their packaging. Apple is very different from other electronics companies. For example, designers - not manufacturers- have the a lot more say in what products will be like than in other companies. Apple is also very serious about what others consider not as important, like the feeling upon unboxing one of their products. The company spends a significant amount of time reviewing each of their devices before and after their release. The article reveals a lot about Apple's inner workings.
To ensure the greatest possible customer satisfaction, Apple puts many resources into their factories and product design. Their electronics require both metal mined from the Earth and petroleum to produce plastic. They also use sapphire glass for the displays. Many people are involved, including engineers, factory worker, and review teams. Workers in both the design process and the assembly lines use skills to efficiently do their jobs, and a lot of technology goes into the manufacturing equipment for even more production speed.
Apple wants its customers to enjoy the product from the very beginning - even when in the box. The packaging design teams put a great deal of work using plastic, paper, and ink to make an artistic, strong, and easy to open masterpiece. They also use their knowledge of the products to compile a manual so their customers can easily understand what they bought. In addition, as with most modern companies, Apple puts a lot of their resources into advertisement. The people involved include ad producers and actors, who need to use cameras and marketing skills to best present their company's goods to the public.
After creating their products and boxing them up, Apple needs to make sure that they get to the consumers as efficiently as possible. This includes both transportation and stores. Both of these, when used effectively, greatly decrease the time between product design and sales. For transportation, they use trucks, requiring truck drivers and diesel; planes, which need pilots and jet fuel; and coal-powered trains. The final step in the delivery process involves the actual Apple stores. The employees work there to help consumers and get them Apple products more quickly.
As our civilization advances and becomes more dependent on technology, the need increases for more advanced, more efficient, and more portable electronic devices. The advantage gained by using these products is what makes Apple and other similar companies some of the most famous in the US and the world. Many specifically buy Apple products because they concentrate so heavily on user-friendliness. While Microsoft more gears their products towards the tech-savvy, Apple makes clean, simple, and easy to use devices. Customers are loyal to Apple because Apple listens closely to feedback and gives them devices that are more useful and organized.