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Online Video Done Right - Workshop Intro
Transcript of Online Video Done Right - Workshop Intro
A hands-on workshop by
Skills + Fun!
10 years with Microsoft
Launched company "internal YouTube"
Director Emerging Media, RUN Studios
Made in Italy
30 years Broadcast Television Experience
Emmy, Iris, Telly, Promax & BDA award winner
15 Years Teaching at the University of Washington
A decade with Microsoft
The big picture
"Online video now accounts for 50% of all mobile traffic"
"71% of online Americans visit video-sharing sites"
"52% of consumers say that watching product videos makes them more confident in their online purchase decisions"
Use in everyday life
Judge content quality
Spot new market opportunities
Practice what works and why
of new content uploaded every minute.
4 billion views per day