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Online Video Done Right - Workshop Intro

This prezi is the introduction of a full day workshop conducted by Drew Keller and Paolo Tosolini on best practices to create online video content. To learn more contact paolo@tosolini.com
by

Paolo Tosolini

on 19 September 2013

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Transcript of Online Video Done Right - Workshop Intro

Online Video Done Right
A hands-on workshop by
Skills + Fun!
10 years with Microsoft
Launched company "internal YouTube"
Director Emerging Media, RUN Studios
Made in Italy
About Paolo
About Drew
30 years Broadcast Television Experience
Emmy, Iris, Telly, Promax & BDA award winner
15 Years Teaching at the University of Washington
A decade with Microsoft
Storyguide
@drewkeller
drewkeller@storyguide.net
The big picture
Equipment
Framing
Sequencing
Hands-on
Storytelling
Audience
Brand
Interview Hands-on
Lighting
Audio
Enterprise video
YouTube
Mobile
Editing
"Online video now accounts for 50% of all mobile traffic"
"71% of online Americans visit video-sharing sites"
"52% of consumers say that watching product videos makes them more confident in their online purchase decisions"
Our promise
New
practical
skills
Use in everyday life
Judge content quality
Spot new market opportunities
Practice what works and why
of new content uploaded every minute.
4 billion views per day

RUN Studios
@tosolini
paolo@tosolini.com
Drew Keller
Paolo Tosolini
Full transcript