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Paper - 55798

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Transcript of Paper - 55798

KCB Magazine
notes
notes
notes
notes
notes
Magazine Index
6
8
27
12
1
11
30
5
4
33
7
2
Target Audience
KCB stakeholders
Key
Primary
Secondary

Prospect clients

Individual or organizations
are interested about KCB


§




Personality
L0 K
Values
Objectives
Picture
Thank you
for your time!
Suggested Team
Creative Director
Copywriter
Photographer
@ KCB

6 Months = 1 Year
Separate elements
Picture
A Lot Can Happen In
Months !
@ KCB

6 Months = 1 Year
National Day
Online loan
KCB HQ
Groundbreaking Ceremony
Retirement Ceremony
Mobile App
Maxwell Stamp

Ramadan Ghabga 2016
Garnada Branch
Call Center
Quality Assurance
Alhamra
Alrigga Branch
Installments System

Magazine
Policy & Procedures
Ramadan Ad

Heading Global
BPM
Branches Consistency
Magazine
Criticism

Design
Content
Copywtiting
Photography Style

Production

Distribution Plan
Comparable
1. Increase the awareness.
2. Highlight the KCB achievements.
3. Provide the society with
valuable content & accurate
information.
4. Position KCB among Kuwait
& GCC government sector.


Magazine Strategy
Formal with a twist
Unisex

Modern / Ageless
Flexible




Speak
Honest & Trust Worthy
Humble yet Confident
Informative & Knowledgeable
Simple

Think
Visionary
Strategic
Considerate


GloCal
Engaging our readers to live KCB values

Lively driven content & design


Engaging
&
Lively
Stay ahead of
the crowd...
Think global...
Act local
Governmental organization
Only Kuwaiti's
Local Culture
International Standard
Global Benchmarking

Limited space...
Creates unlimited creativity


Forward
Thinking
Value creation

Aligned with all relevant parties

Instead of thinking outside the box...get rid of the box

Reliable
Committed to the process
without being emotionally
attached to the results

Power is gained by sharing information, not hoarding them

Earning the society's respect

Professional behavior
I am Responsible ...
Vision
Dear Kuwaiti ...
Be in the loop
Will keep you updated
Mission
To publish a credible & influential
magazine that highlight KCB achievements,
updates, activities & global trends in urbanism, architecture & construction
Success Factors
Management
Risk Takers | Look ahead and say ... Why Not !

Persistent | "The road to success is always under
construction"
Talented Team
Passionate | Curious & love what they do

Work as a Team | Wonderful things can be achieved
Athba Al-Nusif
Abdulwahab Al-Nusif
Abdullah Al-Shatti

3
Brand Identity Facelift
Gergean
Aloqaila Branch
Full transcript