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Publicitas [Shared]

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by

Ali Alatas

on 20 August 2015

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Transcript of Publicitas [Shared]

Goals
Shift international perception –Global media services Company

Engender company culture

Increase revenue in international TV, Radio, OOH & new media Digital & Video

Target high networth corporations

Improve client relations

Create new revenue generation
Building
Blocks
How to shift sales paradigm

How to increase growth of current products

How to develop new market

How to strengthen client retention

Health Check
What is the value proposition?

What makes Publicitas remarkable?

Where are we now? Analyse the data

What are we aspiring to?

How are we going to get there?
Current Situation
Value Proposition H2H
How to shift
sales paradigm
Set a Clear Vision + Clear Communication Macro to Micro

Consistent Strategy + Alignment

Become Experts

Linchpins

Tool Kit
How to increase growth
of current products
Maximise clients

Build relationships

Expand market
Deliver added value

Examine the data

Timing
How to develop new market
Innovate & become early adopters of change

Create new partnerships

Identify opportunity areas

Broker events
How to strengthen
customer experience
Make it a memorable experience

Give incentives

Key account managers for top 20%

F2F- Consult, advise and cultivate
Client
Agency
Publicitas
Media
Client
Publicitas
Social
Media
Agency
Media
Digital
Agency
PR
Agency
Ad
Agency
Sabrina Heinekey
Thank you!
Full transcript