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CASE STUDY

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by

joyce javellana

on 8 October 2012

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Transcript of CASE STUDY

GROUP 4: DIRECTING SHORT RANGE OBJECTIVES
-To solve its communication problem of the company within 8 months
LONG RANGE OBJECTIVES
-To improve the production and marketing of new products after a year
October 9, 2012 Bong Tadiwan founded a small radio manufacturing plant in EDSA in1991. This business grew to become one of the nation’s largest radio, TV, and appliance production companies. By 1999, its sales approached P300 million annually with 15000 employees and ten manufacturing plants. Throughout the company’s growth, the founder was its active, imaginative, and driving force. In earlier days, he knew every manager and worker and called them by their first names. When the company grew fairly larger, people still felt that they knew the founder and the president, and this strong feeling of personal loyalty helped make for the absence of a company union.
However, as the company prospered Bong Tadiwan worried that it was losing its “small company” spirit. He also worried that his philosophies and objectives were not understood by the employees and that duplications take place because of poor communication of company policies among workers, thus affecting the development and marketing of new products.
To solve the communication problem, he hired a director of communication who reported to him, and together, they utilized every communication device other companys use: bulletin boards in all the companys offices and plants; a revitalized house newsletter carrying news items from all company plants; a company manual for every employee giving significant information about the firm; profit-sharing scheme; company –sponsored courses on communication; monthly meeting at the main office for the top executives; annual three-day meetings of 1200 level managers and special committees to discuss company matter.
After much time, effort and expense, Mr. Tadiwan was disappointed to find that his problem of lack of communication and the loss of “small company” feeling still exist. In short, his measures failed significantly. Bong Tadiwan, the Founder and the President How can Mr. Bong Tadiwan, the Founder and the President solve its communication problem in his company?
1. Communication gap

2. Lack of enough guidance and supervision from the president

3. Each employee and staff is too busy with allot of work that has to be done because of the company’s continuous growth

4. Lack of clear responsibilities

5. Distance A.C.A #1
The president should communicate with the plant managers about what is happening in each manufacturing plant at least once a month for one manufacturing plant, train and guide them understand the president philosophies and objectives, for the managers to share with employees and manage them effectively.
Advantage
The president will be informed personally about what is going on or what is happening with each of his employee
The president will personally know the reason why poor communication in his company exist
Employees can express and discuss their appeals, opinions and inputs with the manager and that is what the manager will directly report and discuss with the president monthly
Disadvantage
Additional work for the president and will take some of his time instead of just working with company matters 6. ALTERNATIVE COURSES OF ACTION 5. AREAS OF CONSIDERATION 1. TIME CONTEXT 2. VIEW POINT 3. STATEMENT OF THE PROBLEM 4. OBJECTIVES EDSA RADIO AND TV COMPANY A.C.A#2
Reduce its employees

Advantage
The president can handle the employees easily
Disadvantage

The work load per person will double

A.C.A#3
Conduct a seminar which is all about developing and improving the communication between the employees and the president

Advantage
Employees will know their responsibilities clearly and will have knowledge about improving the communication and importance of good communication

Disadvantage
Additional expense 7. RECOMMENDATION

A.C.A#1

8. CONCLUSION

1. Arrange the schedule
2. Choose the venue
3. Inform the employees and
the plant managers
4. Actual training THANK YOU! LEADER:
GAMMAD, SHEELA
MEMBERS:
ABANCIA, HERMAINE
AZAGRA, CHERISH
DEREZ, QUINNIE
GARCES, ARIELLE
GONZALES, ROBERT
GUTIERREZ, HAZELLE
JAVELLANA, JOYCE
JAVIER, CRISTINE
JESURA, KRISMERIE
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