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TEK Optics

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by

Ben Shane

on 29 April 2010

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Transcript of TEK Optics

Place
Target Market Promotion Market Landscape
Protecting and improving
our customer’s vision here,
now and into the future. Mission Statement Goals and Objectives 10 - 15% Market Share
in first 5 years Show profit after 5 fiscal years
of operation Expand into a new market segment
within 5 years of startup Industry analysis Trends Hunters Positioning What is our competitive advantage? What are the key characteristics of our product? What problems are we solving for our customers? How do we differentiate ourselves from the competition? SAFETY Comfortability/
Durability Technology Positioning Statement:
TEK Optics is a company that prides itself on producing a product for hunters that will provide ocular safety, comfort ability and durability, and the latest technology available for what situation our consumers may find themselves in.
Core Product Actual Prodcut Augmented Product Pricing $799.99-1199.99
Full transcript