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How has the internet and digital downloading affected the music industry?

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Darien Pruitt

on 25 January 2013

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Transcript of How has the internet and digital downloading affected the music industry?

8 ways in which the internet and digital downloading has affected the music industry. The internet has made the biggest impact on the music industry than any other source. The internet has mainly influenced how music is bought, shared and marketed amongst their broad or niche audiences. The internet, being quick and easy, has helped the music industry by making music easily accessible, which has both a bad impact and a good impact on music sales. The purchasing of music has changed drastically. We went from the days of having to go to the music store and buy a CD to only having to go on the interent to purchase what we want. This can be done in many ways, and most of the time it is done illegally. How music is purchased As the internet began to develop, so did artists' ability to promote themselves free of charge. As marketing and files were available at a simple click of a mouse, artists were gaining more and more exposure as their material got easier and easier to access over the years. Producing their own website would have been free to do, along with the fans being able to view/hear material from their favourite bands or artists.
Due to sites such as Facebook and Twitter, bands and artists can now interact with fans, making them seem more 'human', in the sense that they aren't just people playing music on a CD player or on TV screens. How artists gain exposure This is the biggest issue that the music industry has to 'take on the chin' thanks to the internet. Available technology and piracy make the theft of music files too easy, and pirates from all around the world are taking full advantage of this easy, and cheap access to music inparticular. Again, Wikinomics links the idea of Peering with the music industry, as these files (music or not) are freely available to be shared amongst internet users across the globe. This will always be the main issue of the internet, and the music industry will always be one of many industries to suffer as a result. Music sharing, copying and stealing The internet has more 'shelf space' 4 Jobs 5 1 2 3 Chris Anderson thought of a theory, explaining how people these days are "buying less of more, and instead of ignoring all of the small sales of obscure products, business ought to consider both routes and give equal weighting to both ends of 'the tail'."
So basically, to you and me, the internet provides more 'shelf space' for media/digital products and can therefore provide for more audiences, whether they be mainstream or niche. This theory concludes that niche products are more valuable than mainstream (more range = more sales), therefore it is more valuable to have a greater range of products (as a media supplier anyway!) As music has steered towards the ways of the internet, this means less job vanancies for local unemployed people at local music stores across the globe. Some people may see this as a downfall to the internet as more and more young people are unemployed these days, however, others may argue that the music industry on the internet requires people to still produce the music, to put it onto the internet and to work for companies such as iTunes. This issue can either be seen as a bad impact on the music industry, OR a good impact on how the music is being heard by people across the world - not just in small villages (where the music stores would be otherwise) Copyright laws 6 Despite the bad impacts that the internet has on the music industry, blogs are a main aspect of artist and bands' fan bases.
Blogs are used for artists and bands to communicate with their fans, and to post pictures, posts and latests stories about the artists' progression in their career or simply their personal lives and what they do from day to day. This is good for artists as it gets them 'talked about' by the public. 7 Another concern impacting the music industry is that free music on the Internet violates copyright laws which are designed to protect artists from pirating.
The problem is that more than 90% of songs that are being shared for free through sites such as Napster are copyright-protected works. Napster, however, makes no effort to provide any means of compensating artists and record labels who have been targetted.
The president of Time Warner, Richard Parsons, has combatted websites such as Napster, because he believes that they encourage illegal acts such as piracy. Blogs Accessibility plays a big role in the discovery of new music by the public - as people these days are more concerned with what other people are listening to, word of mouth is a good way for artists to be heard of or researched by potentially new audiences.
These days, the geneeral public are attracted to things that mean that they have to do as little as possible to get as much as they can in return for it... so the internet is a great way to offer music 'on a plate' to audiences who like things to be given to them. 8 Word of mouth That's all Folks!
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