Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
What is theory?
Transcript of What is theory?
What is Communication?
"Communication is the
elicit a response
Creation of Messages
Content and form of text a conscious choice by communicator
Interpretation of Messages
"Words don't mean things, people mean things."
Affects nature of connections b/t people.
Messages Elicit a Response
Falling on deaf ears?
Is Communication Happening Here?
for Objective Approach
What is theory?
"systematic and self-conscious discussion/analysis of communication phenomenon."
Not so Proper:
"set of systematic informed hunches about the way things operate."
arranged in or comprising an order; methodical; involving a system, a method, a plan.
What is the truth?
What is the origin, nature, method, and limits of knowledge?
Types of Epistomology
Truth is singular. There is one reality
(heredity and environment). Predictability.
Truth socially constructed. There are multiple realities.
: Action based on conscious intent; free agents respond different under same sitch
One view is problematic for the other.
An Interpretivist Example:
Different Types of Theorists
Objective Approach (Realism, Positivism)
Explain and Predict
Interpretive Approach (Relativism)
Textual Analysis, Deconstructivist, Ethnography, Phenomenology, Critical Scholars
Concerned with assigning meaning (Dramatistic pentad as a framework)
Images of Theory
Studying what it's like to be another human in a specific time and place.
Norwegian Politician in the current decade.
Newcomers in an organization who are having trouble fitting in.
Learning how to use a new technology
Beauty as a Social Construct?
What's in focus?
Such thing as a grand comm theory?
Guides us through unfamiliar territory
Beauty by Decade
Beauty by Culture
What do these types of researchers value most?
: Don't allow personal biases to get in way of data. Let evidence speak for itself
: Embrace your values and allow them to influence your research/interpretation. (Critical researchers role is to liberate, etc.)
Is knowledge neutral?
One size fits all
One of a kind
Theories We'll Cover in This Class
Different People, Different Lenses...
Same event (image), Different Interpretation