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MSLD632 - Collaboration, Resolution, and Decision Making
Transcript of MSLD632 - Collaboration, Resolution, and Decision Making
The growth and development of your children is our top priority.
Adopt a special phase or image to portray the brand’s concept, values, and beliefs.
Gummy Cane provides the most comprehensive nutritional protein that supports kids growth and developmental needs for all activity levels.
Beliefs: Health and wellbeing are essential to fulfilling and happier life that results from the proper nutrition during the beginning states of growth and development.
Values: Better educated in nutritional requirement and a healthier life style.
Expectations: The best product, for the right price, that delivers as described (trust – relationship).
Competition: Be adaptive, fill known/unknown gaps in the market
Near term - Capacity in Mobile, Alabama facility
Long term - Taiwan, SE Asia
4oz packs in boxes of 20 (retail $5.99 / $1.55)
8oz individual packages (retail $0.75 / $.025)
US only - initial plan
Option to open distribution internationally in 2 years
Creating the Standard
Buia, C. (2015). The Big Problem with Children’s Vitamins and Supplements. Newsweek. Retrieved from http://www.newsweek.com/2015/06/26/problem-childrens-multivitamins-supplements-324545.html.
Center for Disease Control and Prevention. (2016). Prevalence of Childhood Obesity in the United States, 2011-2014. Retrieved from https://www.cdc.gov/obesity/data/childhood.html.
Idler, S. (2013). Does Your Website Design Appeal To The Right People? USABilla. Retrieved from http://blog.usabilla.com/does-your-website-design-appeal-to-the-right-people/.
Makuch, E. (2014). Minecraft passes 100 million registered users, 14.3 million sales on PC. Retrieved from http://www.gamespot.com/articles/minecraft-passes-100-million-registered-users-14-3-million-sales-on-pc/1100-6417972/
McCloskey, J. (2016, December 10). Protein shakes for KIDS: Outrage over fitness drink aimed at children. Retrieved December 10, 2016, from http://www.dailystar.co.uk/news/latest-news/569290/Protein-shakes-kids-outrage-fitness-drink-aimed-children-MyProtein
MSLD 632 | EMBRY RIDDLE AERONAUTICAL UNIVERSITY | December 9th, 2016
Collaboration, Resolution, and Decision Making
protein rich candy
Alternative to high sugar content candy
Combats the obesity epidemic prevalent in US
Positive Net Present Value (NPV)
Break even point - 18 months
Requires $482,000 up front costs
8 people for 18 weeks
Long Range Plan
Launch customer Minecraft
In talks with Disney
Moana - tropical flavors
Pirates of the Caribbean - skull
Over 25 Japanese animations
Employee involvement is key to product marketing.
Target the right customer, at the right time, in the right format.
No outsourcing for initial campaign.
Long range plans require video integration and professional commercial development
There are no products like this currently on the market.
Producing at a cost that consumers are willing to pay.
Our closest competitor is .70-1.50 per serving.
Our product retail .30 per serving
Clif meal replacement bars
Little Beasts protein shake mix
Gummy Vites gummy vitamins
(when purchasing a box of 20)
Self regulated standards:
Independent supplements auditor, “Seal of approval” on packaging.
U.S. Pharmacopeial Convention (USP)
Government regulatory auditor