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Transcript of TOURISM MANAGEMENT
Measurement Product VS Service CBEB3307
TOURISM MANAGEMENT = EXCELLENCE
"Eye of the beholder"
A form of measurement
Value based definition : trade off between price & quality What is "quality" ? 5 Delivering Quality Tourism Services Prepared by :
Yeap Yann Joo
CEB 090092 Thank you for your time! Tangibles Responsiveness Assurance Reliability Empathy