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Rhetorical Appeals

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by

Allen Pellum

on 14 November 2015

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Transcript of Rhetorical Appeals

Argumentative Essay:
Aristotle's Rhetorical Triangle

Rhetoric: the Art of Persuasion
Pathos
Using Emotion to persuade.
Logos
Ethos
Appeal to an authority - show trustworthiness
Example from Martin Luther King, Jr.'s I Have a Dream:
"I have a dream that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of "interposition" and "nullification" -- one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers."
Advertisement about donating to a charity includes scenes of emaciated children and the words, "For just $1.00 a day, you can feed a starving child."
Appeal to Logic - Statistics, Facts, Arguments
Video Example - https://www.youtube.com/watch?v=I1fwpQg97AY

Video Example - https://www.youtube.com/watch?v=OAlyHUWjNjE


“Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.”
“Doctors all over the world recommend this type of treatment.”
All men are mortal.
Socrates is a man.
Therefore, Socrates is mortal.
Pathos: Pity
"Pity may be defined as a feeling of pain caused by the sight of some evil, destructive or painful, which befalls one who does not deserve it, and which we might expect to befall ourselves or some friend of ours, and moreover to befall us soon." what we fear for ourselves excites our pity when it happens to others."
- Aristotle
Rhetoric
2.8
"Most piteous of all is it when, in such times of trial, the victims are persons of noble character: whenever they are so, our pity is especially excited, because their innocence, as well as the setting of their misfortunes before our eyes, makes their misfortunes seem close to ourselves."
- Aristotle
Rhetoric
2.8
"what we fear for ourselves excites our pity when it happens to others."
- Aristotle
Rhetoric
2.8
Pathos: Envy or Emulation
Pathos: Fear
Then
Now
Is emulation more effective than anger?
vs.
Pathos: Anger
Moving someone
to act by showing
injustice.
Examples in Writing
Full transcript