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''We = POWER''
Transcript of ''We = POWER''
We = POWER
Global leader in design and manufacture of fixed fire fighting systems.
- Reorganized company’s structure
- Structure departments (HR department and Marketing)
- More focus on CRM (More customer oriented)
- Implementing beyod budgeting
Need to secure profit generation in order to survive and increase their competitiveness
Lack of strong relationship with customers
Lack of strong relationship
- To have better market position;
- To have a developed and efficient structure;
- Better and developed team working;
- To build better company culture.
- Value added exchanges
The company should focus on CRM system more.
- It helps the intimacy with customers to build a stronger relationship.
- It also increases info-flow efficient service better running projects
Organizational Development/Change Management
1. Where the change come from?
- Financial crisis;
- Organizational structure;
- Lack of cooperation;
- No clear values/vision/goals.
2. Scale/Type of change
3. Change process:
Jhon Kotter’s Model
4. Change management:
Recomendations for CEO:
1. Leadership skills:
2. Transformational leader
5. Be a role model
5. Competence development
6. Changing people/People management
- Human Resource Manager
Selection and recruitin
Happy workplace=Happy customers
Resistance to change
Become as ONE
NO CAREER OPPORTUNITIES
Happy workplace = Happy customers
1. Danfoss-Semco general presentation
3. NEW management orietation
4. Sales Plan + CRM
6. Beyond Budgeting
- Sales Aalborg+Odense
- Technical support
- Production in Denmark
- Production on China