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''We = POWER''

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by

Virginia Dumbrava

on 5 March 2014

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Transcript of ''We = POWER''

- Production
- Purchase
- Project
We = POWER
Global leader in design and manufacture of fixed fire fighting systems.


Focus areas:
NEW Structure
Solution

- Reorganized company’s structure
- Structure departments (HR department and Marketing)
- More focus on CRM (More customer oriented)
- Implementing beyod budgeting

After Sale
8%
Watermist Land

26%
Gas&Foam

38%
Watermist Marine


28%
Need to secure profit generation in order to survive and increase their competitiveness
Organizational structure

Demotivated staff

Lack of strong relationship with customers
Lack of strong relationship
with customers

- To have better market position;
- To have a developed and efficient structure;
- Better and developed team working;
- To build better company culture.

Sales Plan
CRM system
- Value added exchanges

The company should focus on CRM system more.

- It helps the intimacy with customers to build a stronger relationship.
- It also increases info-flow efficient service better running projects

Organizational Development/Change Management
Beyond Budgeting
Organizational development
1. Where the change come from?

- Financial crisis;
- Organizational structure;
- Lack of cooperation;
- No clear values/vision/goals.

2. Scale/Type of change
Re-orientation
Planned


Re-orientation
Planned

3. Change process:



Jhon Kotter’s Model

4. Change management:

Recomendations for CEO:

1. Leadership skills:
2. Transformational leader
3. Top-down
4. Empowered
5. Be a role model

5. Competence development

6. Changing people/People management

- Human Resource Manager

Selection and recruitin
Learning process
Happy workplace=Happy customers
Resistance to change
Become as ONE
Career opportunities


NO CAREER OPPORTUNITIES

Happy workplace = Happy customers
=
‘Happy’ PROFIT

Content
1. Danfoss-Semco general presentation
2. Problem's
3. NEW management orietation
4. Sales Plan + CRM
5.Organizational Management
6. Beyond Budgeting

- Sales Aalborg+Odense
- Technical support
- Purchase
- Production in Denmark
- Production on China
- Project
Full transcript