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Presentation Zen

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by

Rat Pat

on 5 June 2014

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Transcript of Presentation Zen

MAKE IT EASY AND CLEAR
Zen Aesthetic Design
TABLE OF CONTENT
Zen AESTHETIC PRINCIPLES
Presentation Design: Principles and Techniques
Sample Visuals: Images & Text
Concept of Zen
Simplicity
Naturalness
Elegance

Simplicity is not about …
Taking shortcuts
Simplicity is not about …
Shallow content
Simplicity
Elimination of nonessential
Clarity and directness

Simplicity is…
not easy to achieve
Amplification through simplification
By stripping down an image to essential meaning,
an artist can amplify that meaning…

– Scott McCloud

Naturalness
No complicated and elaborate slides
Suggestive mode
When expressing the whole,
the interest of the viewer is lost

Simplicity is not about
Ignoring complexities
Elegance
Less color
Less clutter
IN SUM
Simplicity leads to greater clarity
Reduce nonessential
Subtlety, grace, and understated elegance
Think „subtract“ not „add“.
Don‘t be too simple!

FIND THE BALANCE
Everything should be made as simple as
possible, but not simpler.
– Albert Einstein
Presentation Design
Signal-to-Noise Ratio
Picture Superiority Effect
Empty Space
The Power of Faces
Balance
The Rule of Thirds
The Big Four

THE STORY OF THE FISH
We Sell Fresh Fish Here
Fresh Fish Sold Here
Fresh Fish Sold
Fresh Fish
Fish
FRESH
LET PICTURES TALK
The goal is to have the highest
signal-to-noise ratio possible in your slides.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
- Antoine de Saint-Exupery
Signal-to-Noise Ratio:
Irrelevant vs. relevant information
VS.
DOs & DON'Ts
The 1-7-7 Rule: What is it?
Have only one main idea per slide.
Insert only seven lines of text maximum.
Use only seven words per line maximum.
The question is though: Does this work?
Is this method really good advice?
Is this really an appropriate, effective "visual"?
This slide has just seven bullet points!
Pictures are remembered better than words.
Picture Superiority Effect
Empty Space
gives design air.

The Power of Faces
If science proves some belief
of Buddhism wrong, then
Buddhism will have to change

- The 14th Dalai Lama
Balance
Symmetrical
Aymmetrical
Grids and the Rule of Thirds
How Many Bullet Points?
DOs & DON'Ts
Use Quotes to support you main idea
Man on the Moon
Jesus Sandwich
THE BIG 4
Contrast
THE BIG 4
Alignment
THE BIG 4
Proximity
THE BIG 4
Repetition
Visuals
Engaging and “part of the show“…
…but easy to understand - quickly.
Build (animate) the parts of your chart or diagram
…in logical and clear steps
Visuals
Simplicity
Restraint
Harmony
Visuals
Make slides look good
Visuals
Make slides look good
Clarity
Sucess stories
Dr. Aisyah Saad Abdul Rahim
Lecturer in Pharmaceutical Chemistry,
School of Pharmaceutical Sciences
Universiti Sains Malaysia

"...make students listen and understand..."

"... pay more attention to my lectures..."

Sucess stories
Sangeeta Kumar, M.Ed.
Education Coordinator,
People for the Ethical Treatment of Animals
(PETA)

“Help the audience visualize”
Sucess stories
Takahashi Method
Masayoshi Takahashi
Web Application Developer, Tokyo, Japan

„use short words rather than long,
complicated words and phrases”

Summary
simple visuals
Summary
clear design priorities
and elements

Summary
guide the viewer’s eye

use a visual theme
Summary
avoid tired, overused
software templates

Summary
Limit bullet points…
…or avoid them completely

Summary
Use high-quality graphics
Summary
Build (animate) complex graphics
to support your narrative

Summary
“Maximum effect
with minimum means.”

Learn to see empty space.
Learn to use it…
…in a way that brings greater clarity to visuals.
Something missing?
Appendix
If you need a reason to ride, you are not on the right bike.
Appendix
Appendix
Is there life after death? Touch my bike and find out!
Asphalt. The World's fastest Tattoo Remover.
Appendix
Somehting
else
missing?
Appendix
Appendix
Appendix
„The mind of a woman changes as easily as a cat's eye.“
Do you remember Masayoshi Takahashi?
Mike … don‘t forget … positive grade …
Thank you for your attention!
Full transcript