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growth_hacking_sports.mp4

Explaining how startups hack their growth through experimentation and what the spine of a growth hacker is.
by

Pascal van Steen

on 23 February 2018

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Transcript of growth_hacking_sports.mp4

S
=
SCORE
NEW CHANNELS
#growthhacking
Dropbox
AirBnB
Udemy
HACKING GROWTH 101
TAKING YOU THROUGH THE BASICS
TOOLS & TACTICS
CONCEPTUAL
EXAMPLES
Mindset
Process
Skill set
Tactics
The Growth Mindset
Data trumps opinions
Always be learning
Done is better than perfect
Tools
Team
Mindset
Process
Skill set
Tactics
Mindset
Process
hello@pascalvansteen.com
@pascalvansteen
Value proposition canvas // Buyer Personas
Lean Canvas ±80% validated // PMF
Measure your Pirate Funnel (AAARRR)
Process
My favorites
Tactics
Import.io
FindThatLead
Goodsalesemails.com
Crystalknows.com
Dux-soup.com
Rebump
Charlieapp.com
Clearbit.com
Articoolo
X.ai
Lumen5
Myemblem.io
Hotjar
Find a relevant group on Linkedin
install dux-soup
run facebook ads
Then install MixMax to start your cold email campaign, or send messages on Linkedin w/ Dux-soup
Examples
Designer
UX
Customer Journeys
Biz Dev
Sales
Marketing
Developer
Builder
Shipping fast
Skills
Data +
Experimentation
Behavioral
Psychology
Creative
Marketing
Coding +
Automation
CRO
UX
Lean
Mrkt
Technical
Marketing
Shape yourself like a T
Books
Lean Startup
Running Lean
Lean Analytics
The Mom Test
Hacking Growth
Secret Sauce
Traction
Content Machine
Influence
HTWFAIP
Zero to One
Hooked
Hacking Sales
Blogs
OKdork
GrowthHackers
Co-Elevate
HackerNews
TechCrunch
Buffer Blog
Youtube
How to start a startup
Growth Tribe
Noah Kagan
Thank you.
"Bad distribution, not product, is the main cause for startups to fail."

- Peter Thiel, Billionaire VC Investor
Why is this so important?
Let's start
hacking

If your copy is on point you'll get awesome responses and maybe even generate business!
Responses
wow
such hacks
so win
much internet
What people think I do
Get them to find you
Get them to sign up
Get them to experience the 'aha-moment'
Get them to come back
Get them to refer their friends
Get them to pay for your service
Prerequisites
1-5
SCORE
PROBABILITY
IMPACT
EFFORT
SCORE
B
R
A
S
1-5
1-5
1-5
P
I
E
S
X
X
X
=
EXISTING CHANNELS
BLINK
RELEVANCE
AVAILABILITY
SCALABILITY
DAVID ARNOUX, GROWTH TRIBE
1-5
1-5
1-5
X
X
SCORE
That's me!
PASCAL VAN STEEN
Growth Marketer
Want to learn more about what I do?
Black hat / White hat
Be like Pablo
He made a product people loved
His product was 'sticky'
He found product market/fit
He focused on execution
He experimented with distribution channels to keep growing
Scrapely.xyz
MixMax
Not Hotdog
Full transcript