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Design Thinking: Predict the Future by Inventing It

UIF Fall 2014 Training - Session 1
by

Leticia Britos Cavagnaro

on 9 September 2014

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Transcript of Design Thinking: Predict the Future by Inventing It

Design Thinking:
Predict the Future by Inventing It
Leticia Britos Cavagnaro
@LeticiaBritosC
Thanks! :: britos@stanford.edu :: @LeticiaBritosC
4. idea networking
1. questioning
2. observing
3. experimenting
University Innovation Fellows
"There is no reason why anyone would want a computer at home"
Challenge Assumptions ~ Ask "What If...?"
- Ken Olsen
founder Digital Equipment Corporation
1977
1972

scratching your own itch
Design Thinking
mindsets

Ask "What If...?"
Doug Dietz (GE)
If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.
Problem Framing Criteria:






why?
1. Is it human-centered?
2. Does it have a solution already embedded in it?
3. Is it too wide? Too narrow?
process
Empathy Map
The simplest rules for group brainstorming
listen
capture
what if...
yes! AND...
The BEST airline EXPERIENCE ever
The WORST airline EXPERIENCE ever
(curb to curb)
teams!
Prototyping is making ideas
tangible
experiences
spaces
virtual spaces
products
Full transcript