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Innovations in Sales Promotion
Transcript of Innovations in Sales Promotion
Sales Promotion is any type of promotional incentive used to encourage immediate sale of a product or a service.
There are two forms
and trade promotions
Common Methods of Sales Promotions
Innovation in Sales Promotion
Innovation in sales promotion is simply a new methods or new process of marketing to the target market.
A new method or idea
Top Four Innovations in Promotion
Contest / Sweepstakes
#1: Coupon Sites & Apps
#2: QR Codes
helps moves inventory
promotes business awareness
Deals attract low end bargain seekers
Make consumers more price sensitive
Deals don't generate loyal repeat customers
#3 Bluetooth Proximity Based Devices
#4 Location Based Apps
They are cost effective
They easy to make
They have many ways to be used promotionally
The older generation may avoid due to a lack of understanding
They have the potential to be overused
They are not aesthetically pleasing in design
It can be ineffective if...
The consumer dismisses the text alerts
Don't have a phone
Don't have a compatible phone
Have the bluetooth turned off
Valuable perks for customers within range
Perks are give out in a inconspicuous manner
Attracts positive foot traffic
Easy to attrack new custmers
Great for rewarding loyal customers
Easy to set and control store promotions
Free promotion analytics
& They are costly