Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Innovations in Sales Promotion

Marketing Management

Olivia Rankin

on 30 March 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Innovations in Sales Promotion

Innovations in Sales Promotion
Olivia Rankin
Sales Promotions?
Sales Promotion is any type of promotional incentive used to encourage immediate sale of a product or a service.

There are two forms
and trade promotions
Common Methods of Sales Promotions
Innovation in Sales Promotion
Innovation in sales promotion is simply a new methods or new process of marketing to the target market.
Innovation def.
A new method or idea
Top Four Innovations in Promotion

Sales Promotion
Contest / Sweepstakes
Refunds/ Rebates
Free Shipping
#1: Coupon Sites & Apps
CONs: They
PRO: They...
#2: QR Codes
attract customers
helps moves inventory
promotes business awareness
Deals attract low end bargain seekers
Make consumers more price sensitive
Deals don't generate loyal repeat customers
#3 Bluetooth Proximity Based Devices
#4 Location Based Apps
They are cost effective
They easy to make
They have many ways to be used promotionally
The older generation may avoid due to a lack of understanding
They have the potential to be overused
They are not aesthetically pleasing in design
Positive Aspects:
Negative Aspects:
It can be ineffective if...
The consumer dismisses the text alerts
Don't have a phone
Don't have a compatible phone
Have the bluetooth turned off

Valuable perks for customers within range
Perks are give out in a inconspicuous manner
Attracts positive foot traffic

Easy to attrack new custmers
Great for rewarding loyal customers
Cost effective
Easy to set and control store promotions
Free promotion analytics
& They are costly
Full transcript