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KITIA 2014-9

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엄 혜경

on 10 January 2016

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Transcript of KITIA 2014-9

Deutsch Koreanische beziehungen
131 Jahre
KITIA
Martin Kayner
German Chancellor Angela Merkel
Korea President Park Geun-hye
Snadra Gal
Charity Begins At Home
Korea's
strength

Deutschland
Korea
April 2013
Population
$26,205
500,220,000
2012 GNI per capita
Korea bANK
$1,067,700 mil
2012
The world's eight trading power
GDP 144 times

GDP per capita 280 times
한국의 비즈니스환경 순위
JAPAN
JAPAN
KOREA
KOREA
TSR
TMGR
TCR
TKR
Connecting Europe and Asia
Eurasia rail
Quick Facts of Korea
Within 3 hours, city of a million population
Scale of the economy
$14000 billion
CHINA
KOREA
JAPAN
Population
Trade
22%
1.52 billion people
17.6%
5000000003240
+15%
+45%
+12%
+17%
+35%
title
Your
Illud autem non dubitatur quod cum esset aliquando virtutum omnium domicilium Roma, ingenuos advenas plerique nobilium, ut Homerici bacarum suavitate Lotophagi, humanitatis multiformibus officiis retentabant.
Strategy for Korea-Germany
Business Cooperation
Nuclear reactors, Boilers, Machinery and Mechanical appliance 4.39
Vehicles(other than Railway or Train) 3.62
Electrical Machinery and Equipment 2.23
Optical, photographic, cinematographic measuring instruments 1.65
Vehicles(other than railway or Tram) 1.52
-8.4%
(+9.2%)
9.2%
22.4%
4.3%
3.0%
-5.5%
-46.6%
-19.9%
Nuclear reactors, boilers, machinery and mechanical appliances 1.03
Ships, Boats and floating structures 1.44
Electrical Machinery and Equipment 1.46
1/3 of total sales of Top
2000 American and European corporates are contributed by
strategic alliances
30% of Multinational
corporates’ annual sales
come from partnership
and it’s expected to grow to
44% by 2016
- 2012 The State of Alliance Management -
- Booze-Allen & Hamilton -
Strategic Alliance is becoming a global trend
Strategic Alliance Cycle
Establishment
of
Alliance
Strategies
Evaluation
Management
Design
Negotiation
Selecting
Partners
Evaluation
Management
Design
Negotiation
Establishment of Alliance Strategies
Selecting Partners
Establishment of Alliance Strategies
Selecting Partners
Compatibility
Resource
complementarity
Cultural Fit
Operational Fit
Organizational Fit
Strategic Fit
Main Issues rising during Negotiation
Common Benefit & Private Benefit
Disclose data and Accuracy
Negotiation time & Outcome
Hard on the issues, Soft on the people
Role of CEO during Negotiation
Design
Quick Set-up
Flexibility
avoid cultural issues
sole control & profit
IP rights
Maintain core competencies
M&A cost
market penetration
risk involving
minimize market penetration
low investment
low switching cost
Internal Growth
M&A
Equity Alliance
Contractual Alliance
market penetration
R&D expense
switching cost
market penetration
acquisition competencies
IP rights
share control
& profit
IP leak
early termination risk
share risk and cost
share control
difficult to optimize
Pros
Cons
Management
Partner Complementarity
Partner Compatibility
Partner Commitment
Use of Coordination Mechanisms
Development of Trust and Relational Capital
Conflict Resolution and Escalation
Equity Sharing or Ownership
Contractual Provisions
Relational Governance
Postformation Alliance Management
Alliance Governance and Design
Alliance Formation and Partner Selection
Korea-EU FTA entered into force in July 2011
Market transparency, selection of business partners and personal, mentality etc.
Problems
highly qualified workforce, low tax rates, legal environment, infrastructure, information technology, technique-enthusiastic consumers
Positive
factors
In general abolished, some non-tariff barriers (food, automobiles, pharmaceuticals, renewable energies, services)
Trade Barriers
More radical than in Germany but increasingly reasonable, mostly organized on company level
FTA
Labor Unions
Consideration For Future Cooperation
Women politicians
CHINA
CHINA
미완성
semiconductor
Martin Kayner
German Chancellor Angela Merkel
Korea President Park Geun-hye
Snadra Gal
Charity Begins At Home
Women politicians
Full transcript