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How effective is the combination of your main product and an

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Katie-Jane D'Angelo Jones

on 11 March 2017

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Transcript of How effective is the combination of your main product and an

How effective is the combination of your main product and ancillary texts?
The main product...
-Our trailer

Ancillary Texts...
-Magazine
-Poster
In order for my products to be successful they all have to link together in some way. This is because it is easier for the audience to make the connection between all three.
How do they link?
The film name
Tag-line
Colour
All of my products clearly link through the use of colour. In each one I use black, white and red which are conventional colours of horror. On my magazine I included yellow so that some of the text stood out.
Props/Iconography
In all of my products I decided to include the baseball bat which was our main weapon in the trailer.
Costume and Makeup
In all of my products I ensured that I used the same costume and makeup. This made it clear to the audience who the main character is.
Synergy is the combination of 2 or more products that combine together to create a greater force than they would standing alone.
I believe that I have created a successful synergy as the products link well together. Hopefully the audience will see them all as a brand as opposed to separate products. This will make it easier for the audience to link the three together and hopefully create more buzz around the film. However, I think that there are some elements were I can improve and create more links between each of my products.
If I was to create this again I would include the website address and hash tag on the magazine and also on the end card of the trailer.
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