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Bernie Brenner - The Sumo Advantage
Transcript of Bernie Brenner - The Sumo Advantage
Better platform for disruption
ENTERPRISE STRATEGY EXECUTION
Lock-In Improvement Gains
Plan & Deploy Strategic Objectives
Fix Performance Gaps In Most Critical Areas
without BD Layer
The BD Layer
Focus on "No"
It's a Numbers Game!
Plate is full
No immediate revenue
No immediate savings
Requires additional resources
Not going to get fired for saying “no”
Not on boss’ plate
Not going to help with bonus
Probably facing budget shortfalls
You Have to Pitch
BUT IS IT SUSTAINABLE?
DOES THAT SALE IMPACT THE MARKET?
WHAT’S THE X-FACTOR TO THAT SALE?
HOW DO YOU GROW YOUR REVENUE?
Bus Dev TrueCar.com
Cofounder & Head
"An entrepreneur’s alignment with a major market force,
capability or accelerator with the intent to grow market share
and crush the entrepreneur’s competition"
THE SUMO ADVANTAGE
THE SUMO ADVANTAGE
Contestant wins by forcing his opponent out of the ring. Contestant and opponent usually being of great height and weight.
any means specially favorable to success
benefit; gain; profit:
superiority or ascendancy
NASDAQ: GRPM - Nov 11 7:29 PM ET
9.9 -0.12 (-1.20%)
After Hours: 9.98 -0.01 (-0.10%)
LARGEST INVENTORY ONLINE
HEAVY BUSINESS DEVELOPMENT
HARD DEALS TO WIN
"No one ever is defeated
until defeat has been accepted as a reality."
- Napoleon Hill
Sales & Marketing