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Tourism Marketing - 7Ps of Disneyland
Transcript of Tourism Marketing - 7Ps of Disneyland
First opened on July 17, 1955 by Sir Walt Disney
A place where parents and children can enjoy Product Manmade attraction
Offers services for everyone
"One stop shop" concept
Price Competitive pricing approach
Positioned as a kind of luxury entertainment
Discount pricing approach Premium pricing strategy Offer discounts for accomodation
Special rates for annual pass holders Promotion Promotions runs throughout the year
Use medias such as television, print, internet, travel agents network
Target at kids and parents
Promotion activities continues in Disneyland Place Disneyland is located at Anaheim California, Orange County, part of Los Angeles metropolitan area Accessibility Wheelchair friendly People Employees Dedicated and well trained
Place tourist needs as priority
Good service add a pinch of "human-touch"
Customer Able to educate them by providing maps
Process Online booking is made available for
-Park entry passes Physical Evidence Architecture and infrastructure
Interaction with cast members
Good mix and balance of shops and attractions Conclusion Marketing mix allowed them to position themselves effectively
Consistency of all elements
Create trust and loyalty
Recommendation Accurate queue management
Alter ticket prices to manage crowd
Question and answer