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Unit 1: Intro to Social Media Marketing

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UK Arts Administration

on 9 July 2018

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Transcript of Unit 1: Intro to Social Media Marketing

Unit 1: Intro to Social Media Marketing
2. Audience Identification
3. Effective Social Media Presence
Next Steps
1. Introduction
https://sproutsocial.com/insights/social-media-goals/
Social Media Goals
SMART
SPECIFIC | MEASURABLE | ATTAINABLE | RELEVANT | TIMELY
http://www.yourcoach.be/en/coaching-tools/smart-goal-setting.php
Who?
TARGET CUSTOMERS
Customer Personas
WILL FERRELL OR PRINCE CHARLES?
What is this person’s lifestyle? What do they enjoy doing in their free time? What places do they frequent?
What is this person’s life goals? What do they want to accomplish?
Which social media channels do they use to consume information and news? Are there specific social channels online that they do or do not engage with?
What content would be the most interesting to this person?
What types of messaging would speak directly to them?
What objections would they have to your arts business?
What events will this person be most interested in attending or visiting?
What will most influence this person's decision-making to attend an event?
GUIDING QUESTIONS FOR BUILDING PERSONAS
https://www.inc.com/neil-patel/top-4-examples-of-effective-social-media-strategies-for-nonprofit-organizations.html
Top 4 Examples of Effective Social Media Strategies for Nonprofit Organizations
Use trending hashtags to spread your message.
Meet users on their own turf, and make it easy for them to engage.
Call your users to take action in prominent places.
Strategize and execute a movement that produces grassroots results.
SUCCESSFUL METHODS
Out-of-the-box thinking
Commit to your message
Laser-focused goals
Original content
Target market
create a short video of research on identifying criteria for an effective social media presence
Full transcript