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GENERATION Z

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by

Megan Ruhland

on 12 July 2016

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Transcript of GENERATION Z

GENERATION Z
Perceptions of Generation Z
A Generation about “Me”
An “unreal” reality
“Don’t talk, just text me”
"Those interns are on fleek”
Instant minded
Impatient
Independent/Freedom
Ambitious
“Digital natives”
Multi-taskers
Reality of Generation Z
More entrepreneurial
Less influenced by money
Prefer traditional methods of communication
Want to be taken seriously
Work for an honest leader
Ambitious
Multi-taskers
Self-educate
INSTAGRAM
FACEBOOK
What is Generation-Z?

Generation Z

A Day in
the Life
Generation Z:
The Most Informed Shoppers
Online vs. In-Store Shopping
Online Reviews
eBooks
College Search
Various Search Engines
So... How do we communicate to Generation Z?
Social Media Outlets
Questions?
Ideal marketing strategy to reach Generation Z?
Mobile & Social Media Advertising
Fun engaging advertising
Cutting edge innovation or nostalgia based approaches
Motivational & individualized approaches (Allow Gen Z. to create)
Perceptions vs. Realities
TABLE OF CONTENTS
Gen Z and Social Media
A Day in the Life
Communication and Marketing to Gen Z
Questions
Images > Information/Content
Icons, Symbols
Attention-Grabbers
8 Second Attention Span
MILLENNIALS
GENERATION Z
5 Screens
Communicate with images
Create things
Future-Focused
Realists
Want to work for success
2 Screens
Communicate with text
Share things
Focused on the present
Optimists
Want to be discovered
52%
76%
85%
33%
feel that their online experiences will help them reach their goals.
use YouTube or other social media sites for a typical school research assignment.
research online.
watch lessons online to educate themselves.
SNAPCHAT
Key Take Aways
Make up about 25 % of population
Multi-taskers that require multi-platform communication
Responsible
Informed
Use social media more often and differently than past generations
Gen Z has purchasing power over retailers
Different purchasing behaviors
“I can’t believe that you went through high school without an iPad!” - Rachel Dille (1998)
GOOGLE REVIEW
Full transcript