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Transcript of GENERATION Z
Perceptions of Generation Z
A Generation about “Me”
An “unreal” reality
“Don’t talk, just text me”
"Those interns are on fleek”
Reality of Generation Z
Less influenced by money
Prefer traditional methods of communication
Want to be taken seriously
Work for an honest leader
What is Generation-Z?
A Day in
The Most Informed Shoppers
Online vs. In-Store Shopping
Various Search Engines
So... How do we communicate to Generation Z?
Social Media Outlets
Ideal marketing strategy to reach Generation Z?
Mobile & Social Media Advertising
Fun engaging advertising
Cutting edge innovation or nostalgia based approaches
Motivational & individualized approaches (Allow Gen Z. to create)
Perceptions vs. Realities
TABLE OF CONTENTS
Gen Z and Social Media
A Day in the Life
Communication and Marketing to Gen Z
Images > Information/Content
8 Second Attention Span
Communicate with images
Want to work for success
Communicate with text
Focused on the present
Want to be discovered
feel that their online experiences will help them reach their goals.
use YouTube or other social media sites for a typical school research assignment.
watch lessons online to educate themselves.
Key Take Aways
Make up about 25 % of population
Multi-taskers that require multi-platform communication
Use social media more often and differently than past generations
Gen Z has purchasing power over retailers
Different purchasing behaviors
“I can’t believe that you went through high school without an iPad!” - Rachel Dille (1998)