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Latinos and Media: Five Things to Know

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Michelle Morgante

on 27 June 2015

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Transcript of Latinos and Media: Five Things to Know

The New American Reality
Latinos and Media: Five Things to Know
The Myth of "the" Latino Audience
We Love our Technology
We Are Valuable
Latino Stories Are the Mainstream
What Can You Do?
Who Are We?
There are 53 million Latinos living in the United States, that gives us the world's second-largest Hispanic population.
Hispanics are the largest minority group in the U.S., making up 17 percent of the total population. That's one out of six people.
Over the next 25 years, that portion will grow to 30 percent.
The U.S. Hispanic population grew by 43 percent between 2000 and 2010, four times faster than the general rate.
Every fourth baby born in the U.S. is Hispanic; over the next five years, nearly all of the growth in the number of teens will come from the growing Hispanic population.
Latin culture is all around
Pay attention to topics Latinos care about
Assign a Latino affairs beat, or make it your own
Incorporate Latino-ness into every story
1. Who We Are
2. Myth of "the" Latino Community
3. We Love our Technology
4. We Are Valuable
5. Latino Stories Are Mainstream
Q. What Can You Do?
Full transcript