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First Year Training - Social Media and Prospecting

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Your Prezis

on 24 June 2016

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Transcript of First Year Training - Social Media and Prospecting

Separate Elements
FUN!
facebook basics
social media is

Just send us an
email;
info@prezzip.com
Move around the template
There's enough space!
If you like this - or any other Prezi template - in your own company colors we are happy to help!
ustom
esign
3D BACKGROUND
Understand the algorithm
Have staff "like" your page and posts
Tag people and businesses
True or false: When you like a Facebook page, everything that page posts will show up in your news feed.
The action shot
(Roseville)
Merchandising shot
(Ann Arbor)
Behind-the-scenes
(Lake Zurich)
10 amazing
image ideas for social media

Demo selfie
(Countryside)
Team photo
(Dayton)
Customer shot
(Lake Zurich)
Personalization
(Alpharetta)
Travel shot
(Crestview Hills)
Grab n' Go
Goofing around
(Franklin TN)
think fast!
What's an image you could post right now from this meeting?
email excellence
Fourth quarter tips
2 emails/week in Q4
6 a.m. Mondays and 8 p.m. Thursdays
Use new email template
Have email sign-up button on FB

Subject Line Success
DO:
Keep it brief: under 50 characters (<30 is best)
Have a call-to-action (Join Us, Don't Miss)
Be specific (Saturday: Don't Miss Our Birthday Party)

DON'T:
Overuse exclamation points!!!!
YELL AT YOUR CUSTOMERS IN ALL CAPS
Use repetitive subject lines (This Week's Newsletter)

keys to gaining facebook followers
Win It Wednesday
Post 2-3 times per day
need a boost?
Boosting is a quick way to get your post in front of more people



Facebook Ads give you more control and options, but takes longer
facebook ad options
vs
Pop quiz: Which event image is BETTER?
Wilmington
17 page likes
Alpharetta WIW: First in line to meet Elsa & Anna
8 new likes... but look how many people showed up!
Facebook sales
Clearwater
3 posts in a day
10 new likes
more facebook prospecting
Using Facebook Events (Holmdel)
more facebook prospecting
Story Time (Citrus Park)
Over 80 kids
Huge crowd outside store
Networks with mom groups on FB to advertise
Themed craft & snack
more facebook prospecting
Local FB pages and mom groups (Morristown)
Best Practices
Bid on keywords like "toy store near me" or "Shopkins" or "free events for kids" - limit audience by geography
Don't bid on "learning express"
Googling search terms before buying; don't waste your money if they are showing up at top organically
Ad must link to a URL (store page, Facebook or your calendar)
community prospecting
Brookfield - WI State Fair
Bedford Star Wars event
Enter-to-win table
It's party time!
What's an upcoming event in your community you could be part of?
Prospecting with your local library
Become a member
Ask about summer reading programs
Offer $5 vouchers as summer reading prizes
40-75% redemption rates (Lake Zurich and Glenview)
let peppa pig prospect for you
Dance in front of store
Walk around plaza wearing LE T-Shirt
Walk around other stores e.g. Whole Foods (Wilmington)
Advertise to friends of fans and target audience on Facebook
Attend community events
Every Door Direct Mail
Choose postal routes by income and % with kids
Renton Grand Opening success
You're not buying an out-of-date list (no postcards returned)
Less expensive than mailing lists
Downside: You don't own list for future
Boost catalog
Tulsa catalog boost
Spent $61.26 in 6 days
55 New Page likes
Targeted females age 25-60 within 10 miles
Boosted post
Promoted
page
Local
Awareness
Carousel ad:
Send to website
Promote App
Video
Views
Lead
Generation
Increase Online Conversions
App
Engagement
Coupon
Offer
What's one takeaway you will try at your store?
Suggested: Females age 25-60 within 10 miles
Suggested: Email custom audience, Moms of preschool kids, Moms of grade school kids within 10 miles
Denville
3-day Facebook sale
56 new likes
Full transcript