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Social Media Data Mining

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by

Brooke Marston

on 12 April 2016

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Transcript of Social Media Data Mining

Did you know Target has statisticians?
Customer Service
"Sen. Bernie Sanders won the first Democratic Debate – at least as far as social media is concerned."
What other effects can Social Media have?
Social Media Data
Why does it even matter?
"As Pole’s computers crawled through the data, he was able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a “pregnancy prediction” score. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy."
Best line of the night: “The American people are sick of hearing about your damn emails, @HillaryClinton." #DebateWithBernie
12,000 Retweets
What else matters?
Prediction capacities and how it could effect all of us
Sources
Sorokina, O. (2015, January 20). How To Make Social Media Data Work For You. Retrieved April 12, 2016, from https://blog.hootsuite.com/social-media-data/
Donnelly, J., III. (2016, January 27). How Social Media Data Can Guide You Through The Advertising Odyssey. Retrieved April 12, 2016, from http://marketingland.com/social-media-data-can-guide-advertising-odyssey-159704
Brown, N. (2015, October 14). Bernie Sanders sparks the most social media buzz post-debate. Retrieved April 12, 2016, from http://www.msnbc.com/msnbc/bernie-sanders-sparks-the-most-social-media-buzz-post-debate
Kilner, D. (2014). How to predict the future using Social Media Monitoring | DIGIMIND Social Intelligence Blog. Retrieved April 12, 2016, from http://digimind.com/blog/social-media/predict-future-using-smm/
Hill, K. (2012, February 16). How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did. Retrieved April 12, 2016, from http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#bd2d56734c62
by Brooke Marston
Full transcript