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B Street Pitch

July 2014
by

Mark Holoman

on 3 March 2015

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Transcript of B Street Pitch

step it up!
Our Solutions
Bandwidth.
Creativity.
Hustle.

Your Needs
Start changing perceptions and creating market buzz.
Let's GO!
separate elements
Meet our team.
Your Needs
1. Maximize Asset Value
2. Address Perception Issues
3. Compete in a
Ruthless
Market
Maximize Asset Value
1. Understand the Mission
2. Push Concessions?
3. Maintain Occupancy?
1. Assets Didn't Trade
Sell the Message!
$
2. Existing Market View
Embedded over time
More difficult to change
Requires a targeted strategy
Parkway Plaza Market View
1. Difficult to locate
2. Value play in a value submarket
3. Lacks the "feel" of other parks
Mallard Creek Market View
Why Hire Us?
Zero Conflicts.
Bandwidth. Creativity. Hustle.
Ready NOW Collaborative Team.
Why Hire Us?
More Upside
New Capital
Ready for Deals
Creativity can solve any problem. The creative act, the defeat of habit by originality, overcomes everything.
- George Lois
Mallard Creek Comp Set
High Quality Video
Target the Tenant Reps
1. Bring the Buzz Campaign
2. Turnaround Times
3. $X+ Pricing Model
Spec Suite(s)
Differentiate During
CUSTOMER
Interactions
Pre-Qualify
Anticipate
Listen!
Emotion
Reinforce
5.5 Million Square Feet
...in the last 2+ years!
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10
Step it up... ideas to generate attention
7-year deal - $X
5-year deal - $X+1
4-year deal - $X+2
48 hours on any LOI
72 hours on any Lease Draft
Base Compensation
1.75% of gross consideration
0.25% bonus for any term 6+ years
0.25% bonus for any 10,000+ RSF
OR
0.5% bonus during first 6 months
Cosmetic Upgrades
Parkway Plaza
Mallard Creek
1. Excellent location
2. Airport proximity
3. Institutional ownership
4. Growth of City Park
1. Product flexibility
Positive Attributes
Parkway Competitive Set
2. Very high quality (V)
3. Improving amenities
4. Signage opportunities
Hustle
Tenant Targeting
1. Removed from best assets
2. Medical Park attributes
3. Inconsistent identity
White Box
Economic Development
Trade Data & Intel
Promote at all times
Full transcript