Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

AAD 630, Unit 14: Assessment and Evaluation Part 1

No description
by

UK Arts Administration

on 25 October 2018

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of AAD 630, Unit 14: Assessment and Evaluation Part 1

Assessment and Evaluation Part 1
Unit 14:
1. Assessment and Timetables
2. Analysis Maintenance
3. Course Presentation Project
4. Controlling the Message
Marketing Timetables
READ: Evaluating a Marketing Plan
http://www.gaebler.com/Evaluating-the-Success-of-a-Marketing-Plan.htm
Evaluate the marketing plan
{ Is it still effective? }
Is it all still relevant?
Attendance numbers
&
Sales figures
AUDIT
READ: Marketing Performance Measurements and Management
http://en.wikipedia.org/wiki/Marketing_performance_measurement_and_management
{ project document }
ARTS ORGANIZATION
analyses
assessments
evaluations
conclusions
READ: Measuring Marketing
http://measuringemarketing.blogspot.com/2008/04/measurement-plan.html
The need for control....
{ controlling the message }
What messages do your analyses reveal about the organization or the audiences?
What conclusions have you deduced because of these internal and external messages?
Messages
accurate message
targeted message
ease of control
Research NOW....
... success later
READ: Who Controls Your Message?
http://sparksheet.com/who-controls-your-message/
Full transcript