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PRODUCT

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by

Andres SB

on 10 May 2015

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Transcript of PRODUCT

PRODUCT
MARKET
VALUE PROPOSITION
INNOVATION
What is AirFast
Up
?

Who are Air Fast
Up
?
Point to Point Business Airline
Senior Managers
Time-saving, Comfort, easiness
Disruptive price & operations structure
Singapore
Bangkok
Ho Chi Minh
Kuala Lumpur
Jakarta
Internal Analysis of Air Fast
Up

Economy Growth
Market Maturity
Business set-up
Middle East
External Analysis
World business cities
Africa
South America
Companies with similar models
AirFastUp location
Business Clusters
Economy Growth
Market Maturity
Doing Business
Where is located Fast
Up
?
Asia Pacific
1. Business Idea
1. Business Idea
2. External Analysis
3. Internal Analysis
4. Next Steps
"What is Fast
Up
?"
2. External Analysis
1. Business Idea
2. External Analysis
3. Internal Analysis
4. Next Steps

"Fast
Up
Market, competitors and competitive differentiation"

3. Internal Analysis
1. Business Idea
2. External Analysis
3. Internal Analysis
4. Next Steps

"Fast
Up
Profit generation capability"

LOCATION
Asia Pacific Area
1. Business Idea
"What is Fast
Up
?"

3. Internal Analysis
"Fast
Up
Profit generation capability"

2. External Analysis
"Fast
Up
Market, competitors and competitive differentiation"

Target Market
Qualitative Analysis
Air Fast
Up

The future of the business travels
+
-
+
+
+
-
+
+
+
-
+
+
PRODUCT
Fixed Fee
Membership
1
Booking a trip
No
Travel as much as you can
0
Private Terminals
a month
minute
limits
-
+
+
Middle East
+
Europe
+
-
+
+
North America
+
-
+
+
+
+
+
-
MARKET
VALUE PROPOSITION
Flexibility
Personalized treatment
Comfort
of booking
Business
On-board
Time-saving
INNOVATION
...Reduction of Pain of Pay
Monthly Membership...
Private Jets & Trips < 01:30h...
Private Jet Airline by subscription
Competitors Analysis
Internal Hypothesis
Profit generation
High Directives
Medium Directives
& Senior Managers
Regular workers
"Their have their own Jet"
"Their have their own Jet"
Very High value time
Very High Comfort
High value time
High Comfort
Comfort
Time-saving
+
+
-
-
Senior Managers
High Directives
Regular workers
Regular tourist
First Class Tourist
MARKET
Competitive
Price
...Better adaptation to Customer
...Allow more flexibility in schedules
...More adjusted to actual demand
Inhabitants
Active Population
Employed
Unemployed
Top directives
Senior Managers
Regular workers
Business with other
nearby cities
Inactive Population
Just Local Business
SIN
KLP
JKT
BGK
5,4
1,7
9,6
8,2
3,4
0,9
6,5
5,5
3,3
0,87
5,9
5,4
99
17
40
60
12,5
9,7
4,6
people
.000.000
.000.000
.000.000
.000
.000
Price
Time of
booking
Trip
duration
Comfort
Business Class...
Conventional
Conventional
Tourist Class...
Air Fast
Up
Price
Trip Duration
Comfort
Fleet
Have their own Jet
Our target
16
Trips a day
2
Hawker 850XP (15x2 passengers)
350
Km route
Office in Singapore
1
Source of Cost
Management
Commercial
Marketing
Operations
Monthly Subscription...
4. Next Steps
1. Business Idea
2. External Analysis
3. Internal Analysis
4. Next Steps
"Conclusion, SWOT and next steps"
NEXT STEPS
Strengths...
... Quickly, Comfortable & User-friendly
... Easily Scalable
Weaknesses...
... Penetration with a new model of business
SWOT
Competitive Advantage
Private Jet
Rental
Business Class
Airline
Tourist + Class
Airline
6 Companies
4 Companies
4 Companies
Sustitutives
Marketing Plan
Operational Plan
Human Resources Plan
Financial Plan
Next steps...
Business Plan (Lay out)
Jezhabel Alonso
Andrés Solleiro
Javier Carrascal
Borja Muiños
Rafael Jorda
...Creates fidelity
Gonzalo Jimenez Mozo
Tutor
waiting time
Exclusivity
Private Terminals...
...High reduction of boarding time
Target Market
Qualitative Analysis
Train, Business car & bus
Private Jet Rental...
Private Jet Rental as Back-up
SUM UP
Point to Point Business Airline
240 members
20%
EBIT
From Market size...
people maximum
Market Rate to Capture

We need...
people
Market Rate
Breakeven point
20% EBIT
2500 USD
“The Future Of Flying: Your Own Private Jet Subscription”

Membership Fixed Fee
Exclusivity and Comfort
No waste of time
285 members
a month
12.500
285
2,85%
COST
2500
USD a month
REVENUES
x Number of Members
In study...
During "Off-peak hours"...
...Other uses of aircraft
¿How many Customers should we have?
Full transcript