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Buzz Off - Mosquito Repellent

Marketing Plan for a new product
by

on 14 March 2015

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Transcript of Buzz Off - Mosquito Repellent

Buzz Off Mosquito Repellent
Survey Results
1. 54 % of people dislike Odour of Other Mosquito Repellents.
2. 8% dislike because of the High Price.
3. 19% dislike because of not much effectiveness.
4. People wanted a Product which is unharmful, effective, odourless.
5. People wanted something different from Refills.
About Buzz-Off Mosquitos:
1. It is a natural Product capable of killing mosquitos.
2. It will be available in 4 fragrances
3. It is portable as the product will be in the form of the card.
4. Made up of natural herbs like citronella and lochinch.
SWOT Analysis
Strength:
1. Portable
2. Effective
3. Energy-Free Product
4. Cost Effective
Market Strategy
Urban Market:
a) Natural / Herbal Product
b) Pleasant Fragrance
c) Portable
d) Effective
e) Easy to use


Weakness
:
1. Ineffective for larger Area.
Opportunity:
1. Advantage for people with Lung problems.
2. 93% Rural segment do not Mosquito repellents.
Threats:
1. Major established companies.
2. Price Wars.
Rural Market:
a) Low Cost Product
b) Energy-Free Product
c) Portability
d) Effectiveness
e) Pleasant Fragrance
f) Easy to use


3 different packs of 10, 20 & 50 strips will be sold.
Segmenting
Rural Markets, Tier 2, Tier 3 cities
Urban market

Targeting
1. Creating Awareness by Distributing Samples
2. Partner with NGO & sell the product at miminum Price.
Positioning

"SLEEP LIKE BABY”

Distribution Channel
Pricing of Buzz-off
Promotion of Buzz-off
Multilevel selling strategy
Target Costing
is used to set the SP at Rs. 2/ Strip.

Breakup of the Cost:

Manufacturing cost 1.48
Distributor 0.08
Transportation 0.04
Retailer 0.10
Total Costing 1.70
Profit Margin 0.30
Selling Price 2.00
Advertising:
TV
Print Media
Radio
Public Relations
Sales Promotion
Digital Marketing
Online Search
Engines
Push Money
Trade Contest
Total Promotional Cost = Rs. 25.90 lacs for 3 months
Buzz off Mosquito Repellent
Presented by : Group 9
Perceptual Maps
Thank You!
Print Ad
Promotional Video
Full transcript