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Agenda

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by

Marni Wedin

on 3 February 2015

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Transcript of Agenda

I.R.A.'s
Mandy
Peter
Norma
What do we use our smartphones for?
Mobile Terms
Take a card.
Research the meaning.
Share.
Agenda
Announcements
IRA's
Email and Mobile Marketing Plans
Classtime to work on Group Project
BREAK
Mobile Marketing
Case Study
Jeaopardy
Jeopardy
https://jeopardylabs.com/play/dcim-340
One minute paper
Mobile marketing examples
E-commerce
Ikea
https://econsultancy.com/blog/62971-six-great-examples-of-mobile-marketing-campaigns#i.odik61c0udo5zs
Mobile Searches
SEO
Information
Reading email
Maps
Facts
Contests, Promotions, Offers
LG

https://econsultancy.com/blog/62971-six-great-examples-of-mobile-marketing-campaigns#i.odik61c0udo5zs
Mobile
What do you know about mobile?
Email/Mobile Marketing Plans & Mobile Marketing
Components of an Email/Mobile Marketing Plan
Strategy and Background
Who is the plan for?
Describe the background of the client
Why do they want an email/mobile marketing plan
What are the opportunities for the client?
Goal/Objectives
What is the purpose of the marketing plan?
What are the client's longterm goals (main primary outcome)? objectives (measurable step to achieve strategy)?
http://www.forbes.com/sites/mikalbelicove/2013/09/27/understanding-goals-strategies-objectives-and-tactics-in-the-age-of-social/
List
Who is your audience?
Who is on your list?
How will you grow their list?
Could you segment the list?
How will you know if the list is stale?
Content
Distribution
How will you distribute your content? Why?
ie: will you use an email platform such as MailChimp or Constant Contact?
Frequency
When will you distribute content?
How often will you distribute?
Why?
Measurement
What will you measure? Why?
Click-through
Conversion
Open rate?
Timeline
How and when does the project roll out?

Don't forget testing. :)


http://www.socialmediaexaminer.com/mobile-marketing-how-to-get-started/
Case Study
Beauty Night
BC Lions
Tuja
Fleas Knees
With your group, what mobile marketing tactics would you recommend for these case studies?
What content will you be using?
Why?
Video or images?
Social media linkages?
Group Project
With the group you chose for your marked assignment, use this time to continue work on your Email/Mobile Marketing Plan
Full transcript