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Transcript of Agenda
What do we use our smartphones for?
Take a card.
Research the meaning.
Email and Mobile Marketing Plans
Classtime to work on Group Project
One minute paper
Mobile marketing examples
Contests, Promotions, Offers
What do you know about mobile?
Email/Mobile Marketing Plans & Mobile Marketing
Components of an Email/Mobile Marketing Plan
Strategy and Background
Who is the plan for?
Describe the background of the client
Why do they want an email/mobile marketing plan
What are the opportunities for the client?
What is the purpose of the marketing plan?
What are the client's longterm goals (main primary outcome)? objectives (measurable step to achieve strategy)?
Who is your audience?
Who is on your list?
How will you grow their list?
Could you segment the list?
How will you know if the list is stale?
How will you distribute your content? Why?
ie: will you use an email platform such as MailChimp or Constant Contact?
When will you distribute content?
How often will you distribute?
What will you measure? Why?
How and when does the project roll out?
Don't forget testing. :)
With your group, what mobile marketing tactics would you recommend for these case studies?
What content will you be using?
Video or images?
Social media linkages?
With the group you chose for your marked assignment, use this time to continue work on your Email/Mobile Marketing Plan