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Dynamic Media Performance Management

a real time tool that integrates media planning process with analytics modeling

Manoj Tadepalli

on 16 April 2010

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Transcript of Dynamic Media Performance Management

Competitive Scenario Dynamic Media Performance Management
(DMPM) Media Neutral Brand Idea Market Prioritization Customer Segments Media Strategy Media usage surveys Media Mix modeling Creative inputs SOV analytics Media Metrics Dashboard Implementation Tracker Scenario Builder ROI Indices panel data
market data Penetration
Growth rate
Media impact
Full transcript