Loading presentation...
Prezi is an interactive zooming presentation

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Social Media

Pew Research Center's social media data about users, habits and trends.
by

Sara Goo

on 20 February 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social Media

Meaningful Measurement
#DCWEEK
NVTC Social Media Committee
Sara Kehaulani Goo @sarakgoo
Sr. Digital Editor Pew Research Center
non-partisan 'fact tank'
@pewresearch
@pewinternet Social Media = News Feed Social media as vehicle to take political or civic action Social Media Social Media Users 12% on Pinterest 12% on Instagram 19% of female
Internet users 27% between the
ages of 18-29 5% on Tumblr 66% on Facebook 69% of all American adults (doubled since 2008) 38% 'like' or promote political content or social issues 35% encourage people to vote 34% share their own views on politics or social issues follow a political candidate or elected official Young people, age 18-29, more likely to use tools of civic engagement of them, for ex., 'like' or promote political material 20% 44% Sources:
http://bitly.com/bundles/pewresearch/h 16% on Twitter "The number of Americans who use social media to learn about the campaign has doubled since January." -- Project for Excellence in Journalism (Oct. 25, 2012) Who are they? Among those who use social networking sites: Liberals, younger adults 92% ages 18-29 79% liberals v. 63% of conservatives 12% say they regularly use Facebook to get campaign news (more than doubled since Jan. 2012) Friends? 38% say they discovered their friends' political beliefs were different than they thought 10% have blocked, unfriended or hidden someone because that person posted too frequently about politics At least some college Social media conversation v. traditional media Among those who use social media: 'Dual Screening' 27% of those who watched presidential election returns used both TV and a mobile device or computer 22% of registered voters have shared how they voted on social media
Full transcript