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Social Media

Pew Research Center's social media data about users, habits and trends.

Sara Goo

on 20 February 2013

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Transcript of Social Media

Meaningful Measurement
NVTC Social Media Committee
Sara Kehaulani Goo @sarakgoo
Sr. Digital Editor Pew Research Center
non-partisan 'fact tank'
@pewinternet Social Media = News Feed Social media as vehicle to take political or civic action Social Media Social Media Users 12% on Pinterest 12% on Instagram 19% of female
Internet users 27% between the
ages of 18-29 5% on Tumblr 66% on Facebook 69% of all American adults (doubled since 2008) 38% 'like' or promote political content or social issues 35% encourage people to vote 34% share their own views on politics or social issues follow a political candidate or elected official Young people, age 18-29, more likely to use tools of civic engagement of them, for ex., 'like' or promote political material 20% 44% Sources:
http://bitly.com/bundles/pewresearch/h 16% on Twitter "The number of Americans who use social media to learn about the campaign has doubled since January." -- Project for Excellence in Journalism (Oct. 25, 2012) Who are they? Among those who use social networking sites: Liberals, younger adults 92% ages 18-29 79% liberals v. 63% of conservatives 12% say they regularly use Facebook to get campaign news (more than doubled since Jan. 2012) Friends? 38% say they discovered their friends' political beliefs were different than they thought 10% have blocked, unfriended or hidden someone because that person posted too frequently about politics At least some college Social media conversation v. traditional media Among those who use social media: 'Dual Screening' 27% of those who watched presidential election returns used both TV and a mobile device or computer 22% of registered voters have shared how they voted on social media
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