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Transcript of Cassia
The design of the kiosk
The objectives to create a kiosk venture is
to expose students to the real world of hospitality industry,
to expose knowledge to public about important of Halal product
to expose to entrepreneur about important to have a Halal Certificate to convince people to buy product.
The layout is being made in 2x2.5 meter include with all the requirement needed.
The equipment that being arranged in the kiosk are follow the needed of the process of products.
FATIN NABILA SHAHIRA BINTI RAZALI 18DHF12F2004
NURZAHIDAH BINTI ROHIMI 18DHF12F2010
FATIN SOQIF BINTI MOHD HALMI 18DHF12F2024
NORA ASMIDA BINTI MOHD HAIZENMAN 18DHF12F2038
NURUL SHAHIRAH BINTI ISMAIL 18DHF12F2046
NURUL ASHIKIN BINTI AZIZAN 18DHF12F2050
MUHAMMAD IZZUDDIN BIN ABDUL HALIM 18DHF12F2060
The kiosk venture that have being decided to be build will used the open kiosk concept.
Cassia is the name of our branding where the name taken from one of the cinnamon.
The location that we select to open up our business is Aman Jaya Mall, Kedah.
to created the kiosk layout that are users friendly, attractive, convenience and easy to move among the equipment.
To invent the food kiosk concept
Established a future marketing plan for the kiosk
to produce and supply a quality product that can fulfill consumer satisfactions.
committed to producing Halal food products of assured quality that can be marketed widely.
There are 3 main types of pies which is savory pie fillings, sweet pies filling and cake pie filling
The average of price for pies are about RM 3 to RM 3.50 each.
We package our products by using disposable paper food container.
The marketing plan that we came out with will be :
Target market and market segmentation.
The segmentation that we choose consist of all ages. The kids, adults, teenagers and etc because our product are suitable for them.
The price of the mini pie will ranged at RM 3 – RM 3.50 per pieces.
use a media massa as a medium to promote, introduce and launching our product and brand name.
We also distribute the flyers, pamphlet all around the mall and
we also provide a taster of various flavor of the product in front of kiosk and mall.
For our financial sources, we using our own money and a loan from a bank.
Estimation of Product sale in one day /month/year
9.4.10 Estimation net profit for 1st month
As a conclusion, our pie product that offer specific set of benefit intended to satisfy a customer’s need and want in a specific way and must be made efficiently and safely, on a large scale, so that we can meet the expected demand.
Taste it, Love it