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Color Psychology in Graphic Design

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Dorreen Petersen Davis

on 6 October 2017

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Transcript of Color Psychology in Graphic Design

Color &
Graphic Design

of Color

Learned Response
Reveals Aspects
of Personality
Retinex Theory
Which is More Important?
Color or Shape?
Color is one of the most powerful forms of non-verbal communication graphic designers use.
From: www.musedesign.ca/colours.html
Nature, calming, refreshing, growth, harmony, fertility, safety, healing, and freedom. Green is easy on the eyes and non-invasive.
Peaceful, fresh, sincere, and make good friends. They are social-minded, modest, and patient
Fun-loving and love to be in the midst of it all! Out-spoken, opinionated, and popular. The color of youth, strength, fearlessness, curiosity and restlessness.
Color of happiness and imagination. You're adventurous, happy and goal- oriented. Have a sunny and shrewd personality, with a good head for business.
Joy, happiness, intellect, energy. Dull yellows convey a sense of caution, decay, sickness, or jealousy. Light yellows often represent freshness, joy, or intellect.
Outgoing, aggressive, vigorous impulsive. Goes with an ambitious nature, determined to get all they can out of life, quick to judge
Highly individual, witty and sensitive, with a strong desire to be unique. Temperamental, expansive and artistic, may become sarcastic when misunderstood.
Compassionate and caring, color of introspection, conservatism and duty. Patient, sensitive and self-controlled, you enjoy a peaceful environments.
Combines the stability of blue and the energy of red. Associated with purple include: royalty, ambition, wealth, sophistication, femininity, creativity, mystery, nobility, magic, independence, and romance.
Mostly positive connotations: peaceful, calming, tranquility, loyalty, depth, stability, trust, loyalty, wisdom, confidence, spiritual, productivity, cleansing, and health. On the flip side, blue can also be representative of cold and depression.
Joy, sunshine, health, tropics, creativity, success, stimulation, strength, youth, endurance, fall season, harvest, Halloween, and citrus. Orange gives sensation of heat, without the aggression of red.
Intense, stimulating, courage, energy, war, blood, danger, strength, power, passion, desire, love, safety, Christmas, sex
Negative: evil, mystery, death, fear, black list.
Positive: elegance, authority, prestige, power, and strength.
Innocence, purity, goodness, cleanliness, perfection, safety, positive, faith, cold, virginity.
A wise color choice for use with charitable organizations, hospitals, and anything trying to show safety or purity.
Evokes feeling of prestige, power, wealth, wisdom, and high quality.
It can also be heightened to shock and add an emotional impact.
Understanding the viewer’s psychological reaction to color enables the artist to achieve a desired response and create a more meaningful work of art.
Designers choose the color of a product to elicit a response from viewers by taking into account their sex, age, and socioeconomic status.
The goal is to match the color of the product to your customer or client.
Art is not created in a vacuum.
People are influenced by their past experiences and by the culture they live in.
Every product, including the food we eat, has color added or enhanced in some manner.
We have seen how color can change our feelings toward a product, making it look heavier, cheaper, or altering our sense of its net worth.
Socioeconomic factors can also impact your color choices and those you will feel comfortable being around.
Color is not always as it appears
Full transcript