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Surveys

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by

József Bereczki

on 27 October 2012

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Transcript of Surveys

1.Make a data file where you can store all the responses
2. (Manually) check the responses/data
3. Adapt the data [Not mandatory]
4. Analyze the data
5. Interpret the results
6. Present the results How to analyze a survey "A "survey" is a systematic method for gathering information from (a sample of) entities for the purposes of constructing quantitative descriptors of the attributes of the larger population of which the entities are members." (from Survey Methodology by Groves et al, 2009)

"Communication technique of data collection in which the participant is asked to respond to the same set of questions in a predetermined order" (de Vaus, 2002) What is a survey? How to set up the survey (how to construct?) 1.Objective vs. subjective
2.Close-ended vs. open-ended
3.Leading and loaded questions
4.Positive-, negative-, and double-negative-wording Different kinds of surveys Survey structure Screening questions Target questions Personal, sensitive information e.g.: what is your gender? Cover letter
(Information about the survey) (1) Administered surveys (2) Self-administered Postal (or paper) On-line Telephone survey Face-to-face interview Advantages:
Sample control
Easy options
Verbal
Disadvantages:
Intrusive
doubt confidelity and anonymity Advantages:
A lot of information
Disadvantages:
Not anonymous
Intrusiveness Advantages:
Much information
Disadvantages:
Not ecological
High costs Advantages:
Cheap
Visual information
Anonymity guaranteed
Disadvantages:
High drop-out rate
Limited age group
Open ended questions Strengths and weaknesses high response rate
clear purpose socially desired responding
indirect costs Strengths and weaknesses at convience of respondent
high anonymity
high confidelity
sensitive items
specialized groups no clarification responding
time required Set up goals, research purpose
Ask research questions
Formulate hypotheses
Try to find questions for it
Select sampling method, survey method
Create separate sections for each main purpose/research question/hypothesis Informed consent
(signed consent of the participant) Ethics complaints (whom to contact with ethical problems) Debrief information One section per major topic Types of questions Questionnaire
Question 1: Do you have an internet connection at home or work?
o Yes o No
If you answered yes, please continue with question 2.
If your answer is 'no', unfortunately you do not belong to our target group, we are currently looking for respondents that have an internet connection. Thank you for your collaboration.

Question 2: Give an estimation of the monthly hours you spent on facebook:....hours

Question 3: Did you ever buy underwear on-line?
o Yes o No

Question 4: I use facebook because it is fun and handy
o 1 o 2 o 3 o 4 o 5

Question 5: Why do you have a facebook-account?______________________ Question 6: How often do you use facebook?
o Often
o Sometimes
o Never

Question 7: Do you also think that the ISO standards should have a facebook page?
o Yes o No

Question 8: What is your age?
o less than 16
o 16-20
o 20-30
o 30-40
o more than 40 References When you want to see the emotional aspects or responses of your respondents When you have a limited time, and when you want to reach a general population Bereczki József
Goyvaerts Jasper
Segers Glenda How to conduct organizational surveys : a step-by-step guide, Edwards, Jack E. ; Thomas, Marie D. ; Rosenfeld, Paul, Thousand Oaks (Calif.) : Sage, 1997 Good option when you have a limited budget or/and if you want to reach a large population How to conduct a survey? Faculty of Business and Economics
Master of Information Management
Katholieke Universiteit Leuven
October 26, 2012 Adjust the questionnaire to the population in mind
Set up the goals that you want to achieve
Interesting - nice look and feel (branding) – not too much
Not too complicated – readable format – formulate everything clearly How to optimize a survey (increase response rate) - 1 Do not ask offensive or very personal questions
Ensure anonymity
Offer an incentive
Clearly indicate where to send/whom to give the completed survey
Do something with the results
Learn from previous mistakes How to optimize a survey (increase response rate) - 2 Het survey - interview onderzocht, Billiet, Jaak; Loosveldt, Geert; Waterplas, Lina; K.U. Leuven (Sociologisch Onderzoeksinstituut) : 1984 De kern van survey - onderzoek, DR. H. Korzilius; K.U. Leuven (Sociologisch Onderzoeksinstituut) : 2000 Robert M. Groves, Floyd, Mick P. Couper, James M. Lepkowski, Eleanor Singer, and Roger Tourangeau. Survey Methodology (Wiley Series in Survey Methodology). Wiley-Interscience, April 2004. Brainstorming about parts, questions of the survey (e.g. delete redundant questions)
Validate the questions
Check reliability
Pre-test and pilot test the questionnaire What is a survey?
Different kinds of surveys
How to set up the survey (how to construct?)
Survey structure
Types of questions
Questionnaire
How to optimize a survey
How to analyze a survey
References Table of contents http://socialresearchmethods.net/kb/survey.php http://en.wikiversity.org/wiki/Survey_design http://www.surveymonkey.com/
https://www.qualtrics.com/
http://wufoo.com/
Google Form in Google Drive Examples of online surveys
Full transcript