Social Media for Credit Unions Basics Twitter Facebook Basics Why? Advanced Advanced They are growing
Facebook has more than 500 million in 6 years
Twitter more than 300,000 new accounts a day
30 minutes of online video viewed daily per person
77% of people online read blogs People are talking
90 million tweets per day (via techcrunch) Profile Picture
Shows up as 73 px x73 px
Should be square and under 700kb Profile Picture
200 px width
Leave 12 px border for thumbnails
Fill out the profile! Terms
@ - Direct reply or mention i.e. @MyHCCU
# - Hashtag, used to denote a topic i.e. #SuperBowl or #SB45
DM - Direct Message or private message
RT - ReTweet. Agree with the sender/add comment onto original Tweet. Limits
140 char
Only followers see tweets Photosharing
Twitpic, yfrog, plixi, instagram
Video
Youtube, Twitpic, TwitVid, yfrog Engage
search.twitter.com
socialmention.com
Google Alerts Do not set up
Auto-DM
Auto Follow Customize!
Apps - FBML, Pagelever What to do? Other Social Media Sites Youtube Linkedin Blog
Wordpress, Blogger, Tumblr Location based
Foursquare, Gowalla, Yelp, Whrrl, SCVNGR, Facebook Places Vimeo Flickr Add Value Do not overly promote yourself Be transparent This is hard for credit unions! Most importantly, LISTEN!! Questions? matthodson@myhccu.org
@myhccu
@matthod Resources Mashable Blogs Experts Google Reader Custom Tabs
520 px width Tools Desktop Twitter Apps
Hootsuite, Tweetdeck, Seesmic Mobile Apps
Look to what suits you best Engagement
Socialmention, Twitter Search, Google Alerts For this presentation and supporting links
http://bit.ly/f6HkCw @ChrisBrogan @PeterShankman @Unmarketing A few of my favorites @TheBrandBuilder Local help Social Media Clubs
SMCSLC.org - @SMCSLC
SMCUV.org - @SMCUV
SMCCV.org - @SMCofCV
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Social Media For Credit Unions
Social Media is a tool any credit union can use to better its position with members, for free!
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