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TATA Group Presentation.

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gracia thomas

on 25 April 2013

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Transcript of TATA Group Presentation.

Tata according to Porter's Five Forces. Threats of subtitutes Bargaining power of customers Rivalry TATA Group: A quick overview: History:
The Tata Group, is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India.

It was founded in 1868 by Jamsetji Tata as a trading company

Tata Group has over 100 operating companies each of them operates independently out of them 32 are publicly listed. Those companies do their operations in more than 80 countries across six continents The value chain: We are going to focus on one the branch of the TATA group. The VRIO Analysis Value:
- “made in India” → favour India’s economic independence.
-"Frugal innovation”: new products design to appeal to poor people and the rising Indian middle class Rarity:
-TATA Group as a competitive advantage Imitability:
-Although the potential market is huge, still a lack of competition Organizational:
-Benefits of a certain "aura"
-Better the conditions of its workers Can it use its muscle to become a master of innovation? And can it become a truly global company rather than just an Indian one that does well abroad? the Tata nano: Available at 5000$ and example of frugal innovation Globalisation : Various Business Sectors within Tata Groups What’s their strategy?

- Act in all of those markets, with a differentiation that is definitely the biggest one in the global market.

- Bringing good quality products, in a good competitive price at the market, having the know-how to produce them, customers satisfaction and keep growing as they are.

- Awesome relation to cost/benefit for the customers.A country that does not have a high cost to produce, so they maximaxe their profit and act hard on the outsorcing industry as well as producing and exporting goods.

The major Tata companies are:
- Tata Steel
-Tata Motors
-Tata Consultancy Services (TCS)
- Tata Power
-Tata Chemicals


The combined market capitalisation of all the 32 listed Tata companies was $89.88 billion as of March 2012. The group acts in seven business sectors:
- Communications and information
- Technology
- Engineering
- Materials
- Services
- Energy
- Consumer products
- Chemicals. -Tata Global Beverages
-Tata Teleservices
-Titan Industries
-Tata Communications
-Taj Hotels. -First International Venture – Tata Consultancy Service (TCS) founded in 1968.

-Tata Consultancy Services (TCS) was merged with Tata InfoTech Ltd (TIL) in 2005.

-A stepping stone for all future international ventures and acquisitions.

-Tata has businesses spread over various business sectors; Today each business has either gone international, or has some aspect of it internationalized. Tata Group’s Internationalization Mergers & Joint Ventures -Works on a joint venture with BP Solar Power in the UK.

-Holds 10% stake in Australia’s Geodynamics and 30% equity stake in Indonesia’s PT Kaltim Prima Coal & PT Arutmin.

-In Canada, they hold 19.9% stake in New Millennium Capital for iron ore mining.

-67.11% stake at Millennium Steel Thailand.

-Other mining portfolio expands to Mozambique, South Africa, Ivory Coast & Australia. Hotel joint venture’s include Campton Place, Ritz-Carlton, The Pierre and the Regent in the USA.
In the communication sector, 30% stake in South African Neotel, 50% equity in China’s China Enterprise Communication Ltd & in the USA; Teleglobe International, Tyco Global Network and Gemplex.
Some merger turned acquisitions in the USA are Citigroup Global Services, Eight O’ Clock Coffee Company.
Joint Venture with the Brazilian’s MarcoPolo. Mergers & Joint Ventures (cont.) Acquisitions FAMOUS

In 2000, Tata Beverages bought Tetley Tea silently.

In 2008, Tata Motors acquired Jaguar & Land Rover (JLR).
Corus UK INFAMOUS yet Substantial

NatSteel Asia Pte Singapore

Hispano Carrocera of Spain

Daewoo Commercial Vehicle Company from Korea Problems associated with Internationalization City Rover-their first international car.
Launched for the European market in
2003.
Had good performance, but failed
miserably in terms of contemporary
road tests, lack of quality, road handing
capabilities and high price tag. Tata has now started to make European variant for their newer cars, keeping European laws and consumer demands and quality in mind.
E.g.- TATA NANO EUROPA -Today TIL has got an employee base of 2500+ with 49 offices in more than 35 countries across Africa, Europe, Asia & the USA.

-The financial year of 2011-2012 alone generated $900 million in revenues, with predictions of $1.4 billion for the next year.

-And this is just for Tata International Ltd, a small segment of their various other international companies and subsidiaries. Tata International Ltd. (TIL) THE FUTURE OF THIS COMPANY IS PROMISING WITH ITS NEW CEO CYRUS P MISTRY. WE JUST HAVE TO WAIT AND SEE THE HEIGHTS OF SUCCESS HE TAKES THIS CONGLOMERATE. A presentation by:
Jitpal Singh Mauricio Fraga
Thomas Gracia Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country's market leader in commercial vehicles and among the top in passenger vehicles. It is also the world's fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. -TATA Motors really embodied
Tata Group strategy and thus constitute
a perfect example to study the value chain
of the company
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