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English I Ethos,Pathos, Logos Intro and analysis Assignment
Transcript of English I Ethos,Pathos, Logos Intro and analysis Assignment
Ways to Develop ETHOS
• Author’s profession / background
• Author’s publication
• Appearing sincere, fair minded,
• Conceding to opposition where
• Morally / ethically likeable
• Appropriate language for audience
• Appropriate vocabulary
• Correct grammar
• Professional format
Effect on Audience
Helps reader to see the author as reliable,
trustworthy, competent, and credible. The reader might respect the author or
Ways to develop Pathos:
or narratives about emotional
experiences or events
•Emotional tone (humor,
Pathos: Appeal to Audience's Emotions
Effect on Audience
Evokes an emotional response. Persuasion by emotion.
(usually evoking fear, sympathy, empathy, anger)
Ways to develop logos
•Theories / scientific facts
•Indicated meanings or reasons (because…)
•Literal or historical analogies
•Factual data & statistics
•Citations from experts & authorities
•Examples (real life examples)
Logos: Appeal to Logic/Reasoning Effect on Audience
Evokes a cognitive, rational response.
Readers get a sense of, “Oh, that
makes sense” or “Hmm, that really
doesn’t prove anything.” Today's Assignment: On your desk you have several different advertisements. For five different advertisements you will identify strategies that develop your assigned term (Ethos, Pathos, or Logos.) You will also determine the effect each appeal has on the intended audience. You will present these to your small group towards the end of class. Tuesday: Analyzing Arguments (advertisement) Whole Class Analysis: Together we will watch two short commercial clips. As we are watching them please write down the strategies you see that help to develop Ethos, Pathos, and Logos. You should also be able to explain why the creator of the ad decided to use these strategies. What is the intended effect? Dodge Ram Super Bowl 2013 Class Discussion Time
1. Purpose of Commercial
2. How is the purpose achieved (ethos, pathos, logos) SPCA Commercial Your Assignment:
Find a commercial or commercials that develop Ethos, Pathos, and logos. If you find a commercial that only has Pathos, you will need to provide a commercial that develops the other appeals. So essentially you might have three different commercials.
Insert the commercial(s) into a prezi. Following the commercial, analyze the purpose of the commercial, explain how ethos, pathos, and logos is created and for each appeal explain the intended effect.
Today and Tomorrow are workdays. We will present these to class towards the end of class tomorrow.