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Transcript of Personal Branding
presented by Samantha Wilson
This is legit.
Graphic Design student
Been through the process
Designed many logos
What is a Brand?
What is Personal Branding?
perception of brand effects success
three primary functions: navigation, reassurance, engagement
What is Brand Identity?
tangible;appeals to the senses
What is Branding?
process of building awareness and extending customer loyalty
the way a person builds their reputation
Why is it Important?
jobs no longer last forever
too many choices...too little time.
connected ALL OF THE TIME
The Brand Identity Process
Before You Begin...
review your design basics
understand design terminology and theory
2. Clarifying Strategy
4. Creating Touchpoints
5. Managing Assets
clarify vision, goals, values
standards of your industry
evaluate professionals' branding
figure out who you are
Some Helpful Exercises
write a brand brief
write a creative brief
develop your key message (the big idea)
sketching / thumbnails
develop brand elements
develop launch plan
manage and update all media often
keep yourself relevant
Wheller, Alina. Designing Brand Identity. 3rd Edition. Hoboken: John Wiley & Sons, Inc., 2009. Print.
A brand is not:
it is a gut feeling a person has about a product, service, or organization.
people base buying choices on trust
employed in creating
image that identifies a product
differentiates brand from its competitors.
makes meaning behind brand possible
Neumeier, Marty. "The Brand Gap." Nuetron LLC, New Riders Publishing, and The American Institute of Graphic Arts. 2003. Address.
Designing Style Guidelines for Brands and Websites
individuals define a brand
create lifelong relationships
Impressive Logo Design