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Personal Branding

Why personal branding is so important to your career.
by

Samantha Wilson

on 12 September 2013

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Transcript of Personal Branding

Branding
presented by Samantha Wilson
This is legit.
because....
Personal
Graphic Design student
Been through the process
Designed many logos
What is a Brand?
Brand
unique design
What is Personal Branding?
connect emotionally
perception of brand effects success
three primary functions: navigation, reassurance, engagement
What is Brand Identity?
Brand Identity
tangible;appeals to the senses
What is Branding?
process of building awareness and extending customer loyalty
Branding
Personal Branding
the way a person builds their reputation
Why is it Important?
jobs no longer last forever
too many choices...too little time.
connected ALL OF THE TIME
Portfolio Show
Sources/Links
The Brand Identity Process
Before You Begin...
review your design basics
understand design terminology and theory
Five Phases
1. Research
2. Clarifying Strategy
3. Design
4. Creating Touchpoints
5. Managing Assets
Thank you!
:)
Research
clarify vision, goals, values
standards of your industry
evaluate professionals' branding
figure out who you are
Clarifying Strategy
Design
Examples
Creating Touchpoints
Managing Assets
Some Helpful Exercises
write a brand brief
write a creative brief
develop your key message (the big idea)
develop position
sketching / thumbnails
rough ideas
final idea
stationery:
business card
letterhead
envelope
website
portfolio
social media
develop brand elements
develop launch plan
manage and update all media often
keep yourself relevant
network
Wheller, Alina. Designing Brand Identity. 3rd Edition. Hoboken: John Wiley & Sons, Inc., 2009. Print.
A brand is not:
logo
identity
product
But...
it is a gut feeling a person has about a product, service, or organization.
people base buying choices on trust
employed in creating
image that identifies a product
differentiates brand from its competitors.
makes meaning behind brand possible
Neumeier, Marty. "The Brand Gap." Nuetron LLC, New Riders Publishing, and The American Institute of Graphic Arts. 2003. Address.
Designing Style Guidelines for Brands and Websites
http://www.smashingmagazine.com/2010/07/21/designing-style-guidelines-for-brands-and-websites/
individuals define a brand
become irreplaceable
create lifelong relationships
http://www.designyourway.net/blog/identity-and-branding/impressive-logo-design-inspiration-in-june-50-logos/
Impressive Logo Design
Logo
Full transcript