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Principles of Marketing

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Faham Usman

on 31 March 2014

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Transcript of Principles of Marketing

PRINCIPLE OF MARKETING
Assignment Market Segmentation
by FAHAM USMAN
iTunes
Software-based online digital media store

April 28, 2003

The biggest music vendor in the world since February 2010

It offers over 26 million songs
iPod
The core target market for iPod is
young adults
and
teenagers
ITunes
main target Music enthusiasts* and fans ages 12-35, Male Females, Middle/Upper income people,
*a person who is very interested in a particular activity or subject.
But
it have music of all genres and all type of music lovers

ITunes Music Genres
How did you determine the segments
Geographic &
Behavioral segmentation
Why & How
Q2
Home furnishings business

Suggest a way to segment the market for her.
Select a target market to go after
What target marketing strategy would you use?
Thank You
Target Market
Geographic segmentation
Karachi
DHA, KDA, PECHS
Demographic segmentation
25-40+
Male Female (Mostly Female)
1,00,000 +
Graduate
Married
Target Marketing Strategy
Micromarketing
Local marketing
Individual marketing
Full transcript