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Joy McFarland

on 26 April 2010

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Transcript of Studland

The Rules Rule Number 5: The best companies are the best collaborators. Rule Number 6:
In a flat world, the best companies stay healthy by getting regular chest X-rays and then selling the results to their clients. Rule Number 7: The best companies outsource to win, not to shrink. Rule Number 8: How you do things as a company matters more today than ever. -The flattening of the world was both a
disease and the cure for the Bank of India. -The cutting edge of technical innovation in every field is increasingly specialized. - They figured out that adding the
right music to the right games sells
more copies. -Every department, every function,
is broken out and put in a box and
identified as to whether it is a cost for the
company or a source of income. -Outsourcing is actually about companies outsourcing
to acquire knowledge talent to grow their business
faster, not simply to cut costs and cut back. -There are firms that do and will outsource
good jobs just to save money and disperse
it to shareholders or management. -The other reason is that companies today are more transparent and their customers more powerful. -One reason why business today is so
important is that aspects of business in a flat world will be easily commoditized and copied.
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