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Transcript of Pocky
Iona Adam Sastromihardjo
Can you guess...
... the number of Pocky flavors
that have been created?
is a chocolate-coated biscuit stick snack
produced by Ezaki Glico
first launched in 1966
chocolate stick snack
the first Pocky was sold for 60 yen
in the first
T H I R T Y B I L L I O N
... as a snack called "CHOCO-TECK"
( 2008 )
AGE 30 - 40
Pocky Targeted Consumers
( 2012 - 2013 )
MEN & WOMEN
AGE 30 - 50
“Due to the decrease in the domestic market because of
the food industry has shifted its aims to market globally...
... Glico also plans on doing so by
to the Asian regions and be recognized as a global company. "
different from the rest?
Pocky introduces new flavors
" Refresh Box "
annual global sales
T H R E E H U N D R E D M I L L I O N D O L L A R S
O N E B I L L I O N D O L L A R S
goal by 2020
holds 2 Guiness
Pocky is the winning hit of smiles！
Customer Responsibility Marketing