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The way of the Stars

Michelin Stars Presentation
by

Glenn Gridley

on 18 August 2012

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Transcript of The way of the Stars

The Pressure of
the Stars What Are The Stars? Michelin Stars AA National Tourist Board Hotel Rating Systems 1 Star Restaurant Rating Systems 1 Star 2 Stars 3 Stars 4 Stars 5 Stars 2 Stars 3 Stars C a s e S t u d y

The Grange
City Hotel Location: 8-14 Cooper's Row
London
EC3N 2BQ Services Offered Facilities Offered 5 Restaurants 2 Bars Spa & Gym Express Check In/Out Room Service Star Rating 5 Stars But Why? The Pro's The Con's High Class Clientelle Charge Higher Price Higher Quailty Food Days Off Become Rare Constant Pressure Not As Easy To Gain And Maintain Biast? Accomodation Star Ratings Egon Ronay & Gault Millau Hardens & Zagat Newspapers & Magazines Top Table & Trip Advisor Restaurant Reviewers Hotel Reviewers Egon Ronay Gault Millau AA Hardens Guides Zagat Top Table Trip Advisor NTB Expedia Telegraph London Evening Standard Other Magazines and Newspapers Time Out We stayed here one night for my son's birthday. I got a great price booking as a top secret hotel and we were also upgraded to a Tower Bridge view on arrival.
The reception was spacious and well presented and check-in staff were very professional.
Our room was a good size, well decorated and spotlessly clean. The view of the bridge was stunning. Throughout the night we heard no noise from other rooms which was great, in fact it was lovely and quiet and we got a great night's sleep.
We didn't try the swimming pool or other facilities as we were too tired after a day sight-seeing and we didn't eat at the hotel so I can' comment on these.
We thoroughly enjoyed our stay and would love to return on future visits. Trip Advisor Review: "Lovely Hotel" Overlooking the Tower of London, this luxury 5-star hotel has a 25-metre swimming pool, a spa and a large gym. Tower Hill Underground Station is just 2 minutes’ walk away.

Leisure facilities at Grange City Hotel include a steam room, a sauna and a professional golf simulator for guests to enjoy. Each room has a digital LCD flat-screen TV and 24-hour room service.

Grange City Hotel houses a range of bars and restaurants. Koto II restaurant serves Japanese cuisine in a vibrant setting.

Situated in the City of London, Grange City is just 20 minutes’ walk from St. Paul’s Cathedral. A range of restaurants can be reached in less than 10 minutes’ walk. Time Out Review: "Grange Hotel" The Grange City Hotel is a spectacular luxury 5 star hotel. Superbly located with unique panoramic views over the City and just a gemstone's throw away from the Tower of London, the Grange City represents a first for a hotel of this standard in the City.

Enjoying a prime location, this modern hotel has views over the Tower of London and Tower Bridge from many bedrooms. The bedrooms themselves tend to be spacious and equipped with a comprehensive range of extras; air-conditioning is standard throughout. Public areas include extensive conference facilities and a very impressive leisure club. Guests can also choose from a variety of eating options from the Forum Restaurant offering European cuisine, the informal brasserie and Koto II, a Japanese style sushi and noodle bar. NTA: Grange City Hotel Very Judgemental Michelin Stars Show Quality, Passion & Standards... Why Would An Establishment Choose To Be Graded? Bring In Valuable Business They Can Know How Good Or Bad They Are Upgrade Standards Once Graded, Update Decor Word Gets Spread Free Publicity From Reviews This goes for both Restaurants AND Hotels Why Are Ratings Important? Tells A Customer What They Can Expect ...And At What Price Companies Can Charge More Competitors Can Find Out How Others Are Doing Without Visiting http://thecharitybuddies.x10.mx/?page_id=103 It Shows Consistency It's Good For Competion Are Michelin Stars Loosing Their Values? Many Chef's Have Said They Are Given Away Not Earnt 1* Was Awarded To A Dim Sum Soup Restaurant In Tokyo It Used To Be Like An Oscar, Now It's Like Confetti Michelin Has Become
Incredibly Controversial National Tourist Board & The AA Define The Standards "Ever since he won the third star, he'd be haunted by the idea of loosing it. The idea of being demoted and becoming a 2 star chef was intolerable..." Bernard Loiseau had 3 Stars for 12 years C a s e S t u d y

L'Atelier Star Rating 2 Stars But why? Location 13-15 West Street London
WC2H 9NE Facilities Offered EPOS Disabelled Access Late Night Drinkers License 3 Restaurants In 1 Star Rating 5 Stars L'Atelier de Joël Robuchon. Cocktails in the top floor bar expensive and excellent. Food and service excellent. Rather too much information from the waiter on what ingredients composed each dish. The litany became tiresome. A great place to spend £75 a head and not regret it. Top Table Review There has been no quarrel with the quality of these little tasters - they are, everybody agrees, high impact, immediately memorable. The problem has been the price. With each little item costing £12 or more, it's easy to run up crazy bills.

Is it possible to have the Robuchon experience more economically? Maybe. Recently, L'Atelier has launched a lunch menu, two courses for £19, three courses for £25.

For this price, you can certainly check out the extraordinary decor of the downstairs bar, all black and red, ornamented with surgical rows of red peppers and bowls of Red Delicious apples. But you don't get the full Robuchon taste.
There are only two choices offered for each course. Norwegian smoked salmon with a potato waffle was perfectly nice, slightly bland fish, no match for the best from H Forman and Son, with a crusty potato cake and chive-infused cream. Perfectly welcome, nothing remarkable. Pumpkin veloute, smoked ham cream again came with truffle slices and had a hearty undertone and smooth richness.

For the main course, it was chicken or fish, just like that.

Fried whiting coated with crispy breadcrumbs, lemon and herb butter was stylishly served whole, complete with head and tail arching over, and the back splayed open, creating a slightly peculiar effect. The fish was perfectly fresh, perfectly cooked, pleasingly accompanied by fried parsley - but even at its best whiting remains quite a soft-textured, crumbly fish, reminiscent of the nursery or sick-room. On Clacton Pier, when I was a boy, we used to throw them back. Evening Standard Review At the head of a global empire sprinkled with 26 Michelin stars, French überchef Joël Robuchon is a serious force to be reckoned with. Opened in 2006, his London outpost continues to wow, seduce & satisfy in equal measure with brilliant signature dishes including a beef & foie gras mini-burger or egg cocotte with wild mushroom cream. To experience the true theatre of Robuchon’s thrilling food, book a seat in the moodily lit, ground-floor ‘atelier’, where super-cool chefs can be observed fashioning a cavalcade of intense, finely calibrated flavour bombs guaranteed to intrigue & delight: ‘pure heaven’ comes in the form of, say, a delicate Parmesan cappuccino with port & foie gras or a textured scallop & cep fricassee with punchy hits of Iberian ham & hazelnut. Prices aren’t cheap, but a lunch/pre-theatre menu (£22/27 for two/three dishes) means you don’t have to remortgage to sample the Robuchon brand. In contrast to the sleek black & red atelier, the first-floor ‘cuisine’ is a bright monochrome affair better suited to conventional business lunches, while the top floor is home to Le Salon Bar Sqaure Meal Review
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