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Denray Tire

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Manitoba/Ontario Prezi

on 21 April 2015

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Transcript of Denray Tire

Stats
UNDERSTANDING YOUR MARKET
WITH THE NUMBERS

TIRE SERVICE INDUSTRY
A LOOK INSIDE THE
In Winkler and Stanley Municipality there are 109 commercial auto service bays equipped to do light vehicle repairs and / or tire sales. That's a competitive industry.
This same market captures just over $7 million in annual revenue (stats Canada)
To capture your unfair share, Denray Tire could position itself apart from 20 other commercial business by educating the market about your unique difference.
The Pembina Valley loves
FACTORS THAT DETERMINE
YOUR SHARE:

What makes Denray Tire unique in this market?
The thing that you can say
The thing that they can't say
The thing that they wish you wouldn't say
IS WHAT YOU SHOULD SAY
Want a bigger share?
Westman Manitoba (Killarney / Boissevain and area) has a population of 26,403 people
One auto dealer presently in the immediate area, Chapman Motors (110 vehicles, Chevy dealer)
One website directly services more of this community than any other media...DiscoverWestman.com
One radio station services this community more than any other...CJRB"
96% of your market uses a Golden West product daily
Golden West wants to be your local communication partner
Market Factors:
Established years in business / reputation
National brand (ie Michelin, Good Year, etc.)
Service department
Warranty
Financing
Staff
Location / Signage
Inventory / Selection
Advertising
Financial equity
Strengths
Experienced Team (40 years in the industry)
Product Knowledge
Large Inventory
Loyal Clientele
Weaknesses
Location
Top of Mind Awareness
Unknown to New Clientele
Relatively new to this market
Threats
Sun Valley Tire, Canadian Tire, Ed's OK Tire, Wal-Mart (20 competitors)
Do it yourself Clientele
Competitors Have a Strong Marketing Commitment
Competitors Have a Convenient Location
Opportunity
Millions of dollars are being spent in Winkler each year
Ken Moffatt is one of the most recognized people in the Ag tire market
You simply need to put Denray Tires in the eyes and ears of this market
Full transcript