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Social Media 101: Be A Conversation Starter

Your Social Media + Technology Toolkit
by

Leslie Bass

on 18 February 2013

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Transcript of Social Media 101: Be A Conversation Starter

Conversation Starter The Classics Cool New-ish Tools your social media + technology toolkit Old school social How can you squander even one more day not taking advantage of the greatest shifts of our generation?

How dare you settle for less when the world has made it so easy for you to be remarkable?

Seth Godin
Add TYG and regional events to your Timeline
Personally friend new members
Message someone privately


Share information, including upcoming events
Interact with the TYG (polls, questions, etc)
Interact with your synagogue


Create a general group for everyone to connect
TYG Board or Committee groups help plan events Meet people where they are. And they're already on Facebook! Who cares? Know before whom you stand. Who are you talking to?
How do you want them to respond? Leslie Bass Web Associate, URJ Camp & Israel Programs Eli Cooper NFTY-NO @lbass2 NFTYites Jewish teens parents teachers youth advisors alumni donors people who don't know what NFTY stands for friends URJ and NFTY staff campers Anticipate what your audience wants. Why should they care?
Why should they follow you? It's good for gathering! How can the audience participate?
Have you given them an access point? Position yourself as a center of influence, the one who knows the movers and shakers. People will respond to that, and you'll soon become what you project. Bob Burg Shelby Kurland NFTY-STR Facebook profile = personal Facebook page = post as your TYG "brand" Facebook group = gather like-minded people Poll Break Relationships are all there is.
Everything in the universe only exists because it is in relationship to everything else. Margaret Wheatley By not tweeting, you're tweeting.
You're sending a message. Anonymous Be A http://www.polleverywhere.com/free_text_polls/NzIxMTY5MTg5 Twitter Real time During big events, give parents and followers
up-to-the-second updates about what the TYG is up to. Opportunities to network Twitter is where anyone can a talk to a celebrity (including NFTY!). Use the medium that puts everyone on the same playing field to network. Follow and chat with Jewish orgs and influencers. Resource Central Twitter is a treasure trove of links. Get and share program ideas, holiday resources and more. Share the Story of Your TYG Write about your growth and takeaways, not just an event recap. Delve into Hot Topics Consider contributing to existing blogs, providing a Jewish angle on pop culture, news or other hot topics. Share Event Photos Snap
"Behind the Scenes"
shots at meetings Have fun
with filters Leave Tips Create a business account for your TYG and leave tips at places you've held events. Check in
at events It will generate excitement! Compete
for Mayor Have a friendly competition to become mayor of your TYG HQ Experiment
with live reactions At frontal events,
ask for feedback
immediately. Use in
programming Generate interest and gather information during programs. Cooler than PowerPoint Create a presentation marketing your TYG or a NFTY regional event to middle school students. Impress Your Teachers Use it at school and religious school! Share Your Prezi Invite conversation.
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