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Social Cognitive Learning Theory

A brief overview of Social Cognitive Learning Theory
by

Lee Green

on 16 February 2013

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Transcript of Social Cognitive Learning Theory

Lee Green
EDSI 9962
Theoretical Framework Social Cognitive Learning Theory Social Cognitive Learning Theory Identification, Self-Efficacy, and Vicarious Learning Example of Social Cognitive Learning Theory Observation of Models We learn how to act based upon behaviors modeled before us. The classic Bobo Doll Experiment by Bandura (below) illustrates this point. IDENTIFICATION
People tend to model the behavior of the people they can Identify with. For example, little brothers will identify with a big brother as opposed to a stranger.

SELF-EFFICACY
A person's belief in the ability to succeed in a particular situation.

VICARIOUS LEARNING
The basis of Social Cognitive Learning Theory... This is where we learn by seeing and doing.

So... through identification, vicarious learning occurs and this leads toward self-efficacy of a given task. I want to apologize for the Canadian production (eh, Donnie)... You may notice some extra u's being placed in a few words. This video does a great job of illustrating the theory. Also sorry for Tears in Heaven at the end... Watch Me Talk! Development and Definition This theoretical framework stems from the 1941 work of Miller & Dollard and was advanced by the work of Bandura. Miller & Dollard identified 4 key factors that influence a change in behavior. 4 Factors:
1. Drives
2. Cues
3. Responses
4. Rewards We as humans observe what others do and we imitate the behavior that gets the rewards we like. While rewards and punishments play a role in Social Cognitive Learning Theory, a bigger reinforcement for learning is outcome expectancies.

OUTCOME EXPECTANCIES relate to what a person can expect to happen by performing a certain behavior. For instance, in the US the fine for littering is minimal while in Singapore, you can be beaten for throwing trash on the ground. The outcome expectancy is different for different people from different environments. Applications Social Cognitive Learning in the Media In an effort to stem the rising tide of drug use and teen pregnancy, Social Cognitive Learning Theory is used in the meth ad seen below. Each example models a behavior, or consequence of a behavior, and promotes the learning of the viewing public. Fields of Study Social Cognitive Learning Theory is used in the fields of Psychology, Education, and Communication/Media. Essentially, anytime you need to model behavior for individuals to replicate, this theory applies. Potential Research Questions 1. What are the qualities of a teacher education program that produces teachers who are best capable of integrating technology into the classroom.

2. What effect do teachers using technology have on their peers?

3. How does the integration of video editing software into a social studies affect a student's ability to maintain learning? http://www.jstor.org.ts.isil.westga.edu/stable/pdfplus/40469051.pdf?acceptTC=true Social Cognitive Learning Article Understanding Technology Adoption: Theory and Future Directions for Informal Learning
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