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AYS - first try

Ideas for presenting the AYS name
by

Jennifer Giarratano

on 30 August 2013

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Transcript of AYS - first try

Public Relations and Marketing Communications
Getting Our Name Out There
Outside of scholarly circles - is the AYS REAL or IMAGINED?
December: 14 placements, AYS named 2x
January: 47 placements, AYS named 13x
February: 41 placements, AYS named 9x
Opportunities Lost = 75%
Our place in the scheme of things
One Nation
One Tribe
Many Houses
Departments
Centers
Programs
YOU!
We are
the
Andrew Young School
Always!
Opportunity Cost???
visibility = value
name
Full transcript