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Social Media 101

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by

Tanya Ruffin

on 9 October 2013

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Transcript of Social Media 101

Social Media
…. What do I do first?
Ask yourself-
Am I social?
What is the right tool for me?
Do I have a LEAST 2 hours a week?




When you have your answers
Pick your social media tool
Join
Lurk
Participate
SOCIAL MEDIA
IS AN UMBRELLA TERM
that describes media that is posted by the user and based on user participation and user-generated content.
The
Conversations
are powered by...
Blogs
Online Chat
RSS
Widgets
Social Networks
Social Bookmarks
Message Boards
Podcasts
Video Sharing Sites
Photo Sharing Sites
Virtual Worlds
Wikis
Facebook
YouTube allows for registered users to upload and have available for the public their videos for viewing. Anyone who goes to the site can view and comment on the videos that are posted on this site. The videos are anything from beginner videos to more professional videos.
Flickr is an image hosting and video hosting website, web services suite, and online community. The service is widely used by bloggers to host images that they embed in blogs and social media





Social media is
socializing
online.




To do that you
have to be
present and
interact online.

Social Media is a
conversation
using online tools
Like These....
Main Uses of Social Media
Networking
Sharing Photos
Sharing Videos
Sharing Ideas
Networking
Facebook

LinkedIn

Twitter
Sharing Photos
Flickr

Pinterest

Instagram
Sharing Videos
You Tube
Sharing Ideas
Blogs

Twitter

Pinterest
Facebook is a social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds.
Many use it as a way to stay in touch after
school, or as a way to share their life publicly.

What makes Facebook different from other social networks are its extensive privacy controls, its development platform, and its large and quickly growing user base.
Facebook
has been called the "thinking person's" social network.

Compared to many other social networks, Facebook gets new features and improvements on a regular basis.
Using Facebook
Post
Comment
Add photos/videos
Monitor trends
Link back to Facebook
Pinterest is a virtual pinboard.
Create a board on a specific topic and "pin" images from around the web.

People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.

Pinterest now has over 70 million registered users.
Things to consider when using Social Media
Using social media can be as little as commenting on other's blogs and facebook pages.
Be comfortable as a user before you become an admin of your own site.
Understand the commitment and the time this will take.
It can take 6 months to a year to develop the following, engagement and participation.
If you start, what impression will you make if you stop and your accounts become inactive?
By using SM you are trying to build a relationship with your clientele.
You want to reply or comment in a timely manner
How much time can you work on social media efforts? is it just you?
Consider how much time it actually takes to keep up with conversational threads, developing and sharing your content, as well as that of others...contributing to conversations, answering questions, etc.
Think about what you want to do and see what Social Media tools allow for that.

Add Video
Create a Channel
Create Playlists
Subscription
Allow comments
Video editor

Add Pins
Repin Other's Pins
Edit Descriptions
Search
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".





BLOGS
Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos.
Facebook has acquired Instagram for $1 Billion.





Launched on October 6, 2010
#1 in the App Store within 24 hours of launch
Holds the record as quickest to reach 1 million downloads, occurring on December 21, 2010
An Instagram photo made the cover of the Wall Street Journal
Facebook Buys Instagram For $1 Billion, 2012
Released an Android version on April 3, 2012
Released a web version in Feb. 2013
Most Popular Social Media Platforms
Facebook
Twitter
You Tube
Flickr
Pinterest
Instagram
Blogs
Full transcript