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Ethos, Logos, Pathos

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Candice Duncan

on 19 April 2012

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Transcript of Ethos, Logos, Pathos

- Emotional Appeals
*Images that create emotion
*personal anecdotes (stories)
*powerful phrases (connotation
- Logical Appeals
*Facts or statistics
*Research and information
*Cause and Effect
Ethos- Credible source
*Famous person
*Authority Figure
Questions to ask yourself...
-Whom is this written to/for?
-What is the author's/speaker's
claim? (thesis)
-What do they want you to do/know?
Who is the AUDIENCE?
Who is the audience?

Who is the speaker/writer?

What is their claim?

What do they want you to do?

List the appeals, and cite evidence…

Is this advertisement convincing?
Why/why not
Full transcript